Strategic Enterprise Plan
Main Task Particulars
This doc accommodates the small print for the main project for BUMGT5928 Strategic Enterprise Planning semester one, 2020. It may be completed individually or as a gaggle. Included are features equivalent to:
• The project necessities;
• How they meet the Studying Outcomes—check with the course description;
• How the assignments are to be formatted; and
• How they are going to be assessed by utilizing an Evaluation Standards Sheet.
You could learn these along with the course description which accommodates different pertinent data on submission, and so forth. It’s your accountability to completely acquaint your self with these necessities. In case you are not clear on any facet please converse together with your lecturer.
The general goal of the evaluation is so that you can reveal an “superior and built-in understanding of a fancy physique of data” (AQF Stage 9—Masters http://www.aqf.edu.au/aqf/in-detail/aqf-levels/)
Good luck with the assignments.
Overview of the Assignments
Nominally, this project is a gaggle challenge however many college students determine to do it by themselves, e.g. they do it for his or her employer and therefore, there are points regarding business confidentiality. When you do it as a gaggle challenge then there’s a most of three college students in a gaggle. Regardless of the method, your lecturer should approve it.
This two-stage (however three items of labor) evaluation activity centres on each the method of, and growth of, a strategic plan. This plan could possibly be for a complete enterprise, an SBU of a company, or for a start-up (e.g. for-profit or a social entrepreneurship enterprise).
It brings collectively all of the requisite features of strategic enterprise planning/choice making, culminating in a completely built-in and sturdy strategic marketing strategy being developed and offered. As such, it attracts on key idea and rules which have shaped the premise of most of the programs you’ve got undertaken as a part of the MBA program.
Nevertheless, this evaluation requires college students to haven’t solely only a demonstrated information of the core rules, and so forth. but in addition a capability to (a) combine these and (b) apply them in a real-life marketing strategy. This displays the capstone nature of this course and a part of the evaluation is designed to equip you with ‘choice preparing’ expertise/capabilities and so that you can be an efficient contributor to wider enterprise planning actions in future conditions.
Whereas there’s a very clear emphasis by yourself analysis, evaluation, pondering, planning and creativity, your report have to be based mostly on well-developed arguments, logic, proof and rationale. As such it is going to be essential to undertake appreciable analysis, evaluation and synthesis to develop your concepts. A key facet is to have the ability to assist your concepts and course, and so forth. with logic and proof. To this finish you will have to reference key materials used on this evaluation activity. Referencing is not only associated to assembly tutorial standards—it additionally reinforces to the reader, (e.g. potential traders) the underlying logic and rigour of your plan, and so forth.
The construction of the assignments is as follows:
1. The proposal—20 marks (report)
2. The plan—60 marks
a. Report—40 marks
b. Presentation—20 marks.
Job Necessities Preamble
Working individually or in a teams with a most of three college students, you might be required to develop a completely built-in strategic marketing strategy—from preliminary analysis by means of to ultimate implementation/evaluation, and so forth. of the particular plan.
It will require all keys sides to be thought of and naturally, to incorporate the important thing space of implementation and efficiency measurement. It’s not simply concerning the course but in addition a way of how the agency/organisation can efficiently implement the plan. Inherent in that is the necessity to handle key danger areas and related danger mitigation measures the organisation would possibly have to have in place.
Listed below are some advised choices that could possibly be thought of:
1. Begin-up Enterprise/Organisation—creating a enterprise case for a non-existent agency. This may be the ‘blue print’ for a enterprise you wish to begin after commencement; and
2. Present Enterprise—creating a future strategic course for an current agency/organisation. Examples would possibly embody companies the place you’ve got entry to good data/knowledge or a capability to develop a VERY sound base understanding.
• Excessive profile/publicly listed companies the place there may be a variety of public area data. Has not often been completed—outcomes had been poor primarily as a result of college students had far much less understanding of the organisation and business than they thought.
• Case research—companies the place RECENT case research present an excellent base understanding. Has by no means been completed as entry to acceptable instances is extremely restricted.
• Prior/inside information—it might be a agency that you’re working in, or have labored in.
Examples from latest semesters are:
1. A start-up for a Ballarat-based household run restaurant specialising in African meals.
2. A plan for a division of a serious regional hospital.
three. A plan for a household enterprise to assist its transition the management from the founders to the following technology of the household.
four. A plan for an current regional-based café that employs individuals residing with disabilities.
5. A plan for a brand new income stream for a serious not-for-profit organisation.
6. A start-up for a web based sportswear, gear and leisure retailer.
7. A plan for the commercialisation of a brand new, extra sustainable constructing materials.
Eight. A plan for a brand new Domino’s Pizza outlet in Sydney.
9. A start-up for a home-based Indian meals supply and takeaway enterprise.
10. A start-up for a well being meals café in a Victorian regional city.
11. A start-up for a brand new maternity and obstetrics well being care enterprise in rural India.
12. A start-up for a Ballarat-based retailer specialising in youngsters’s sneakers.
13. A 3 12 months plan for an current sole proprietor within the funeral companies business.
14. A 3 12 months plan for an current sole proprietor within the home cleansing companies business in suburban Melbourne.
Your alternative of organisation/agency MUST be permitted by your lecturer PRIOR to starting this activity.
A time period that’s regularly used in the present day is BUSINESS MODEL however there doesn’t appear to be common acceptance of simply what this implies. There seems to be some overlapping of phrases equivalent to enterprise mannequin, enterprise technique and marketing strategy which solely provides to the confusion. Nevertheless, placing that problem apart, you need to think about methods to incorporate a enterprise mannequin into your strategic enterprise plan.
I’ve reviewed a variety of plans which were submitted during the last couple of years and I consider there was a variety of approaches taken on the monetary features of the plans—from little or no to very intensive. I see little worth in you creating nice sounding plans/methods if there isn’t a or little or no monetary reckoning of these plans/methods. There is a chance right here to conduct restricted sensitivity analyses which might spotlight how sturdy your predictions are contemplating numerous assumption adjustments.
I’ve additionally noticed that many plans embody the breadth and depth I might count on of a strategic enterprise plan protecting, e.g. organisational behaviour points, contingency plans, HR features, danger administration and so forth. In case your plan has a too slender a concentrate on say, advertising, then the course goals usually are not being met. You need to re-visit the Studying Outcomes and the Course Content material sections of this CD as you, e.g. collect knowledge, conduct evaluation, develop strategic choices, consider choices and compile the plan in order to remind you as as to whether your plan takes a sufficiently broad organisational perspective.
The Proposal (20%)
Within the early phases of this course you might be required to submit a written proposal outlining key elements equivalent to (however not essentially restricted to):
1. Chosen agency/organisation;
2. Underlying points to be addressed, span of the challenge;
three. Analysis methodology;
four. Data/knowledge sources;
5. Possible/attainable key challenges in creating the plan, and so forth.; and
6. Key outcomes and timeframes.
That is similar to a enterprise marketing consultant proposal to a agency—completed in response to a request by the agency to have some enterprise planning/marketing strategy developed. That is usually completed previous to any detailed work being undertaken and previous to any approval being given. In a business state of affairs, this proposal would additionally embody data on prices, and so forth.
It’s hoped that college students will comply with the lecturer sharing their proposals on dialogue boards in Moodle so that each one college students have the possibility to offer class mates with further suggestions. This isn’t obligatory however insights from fellow college students may benefit the ultimate plan.
On Moodle there are two samples from Mt Helen college students for the second semester 2018. They’re noticeably totally different, with one offering way more data however they each handle the essential necessities as specified by the related Evaluation Standards Sheet—see the top of this CD. Do NOT simply ‘copy’ these—they’re guides solely—they characterize the minimal customary I’m anticipating from ultimate semester MBA college students doing the capstone course.
The Strategic Enterprise Plan (60%)
On the finish of the educating interval you may be required to supply the next:
• A presentation
• A report
Presentation: This will probably be to the broader group and may also embody different individuals—invited friends with a really actual consciousness of enterprise plans and enterprise planning. Doable candidates would possibly embody financiers concerned in assessing enterprise instances, enterprise administration consultants, and different lecturers.
Ideally this could as a Energy Level presentation format with ensuing dialogue and debate.
The above format will permit for constructive criticism, evaluation and suggestions to be supplied with you doing the identical for different enterprise case displays.
Report: After the presentation/workshop session (contemplating the suggestions, and so forth.) you may be required to develop a completely built-in marketing strategy. The plan will cowl all key features of a strategic enterprise plan.
Steerage on methods to develop a strategic plan will probably be offered in a workshop session and related readings, and so forth. You should have the chance in the course of the educating interval to view a few enterprise plans BUT you can not maintain them or take photographs. The aim is just to offer you a greater perception to the breadth and depth that we count on of MBA college students within the capstone course.
Common Formatting Necessities for the Stories
They’re to fulfill the next necessities.
• Report format—enterprise (not an essay)—see Report Writing notes on Moodle and different FedUni Library sources.
• Use a report Title web page ensuring you’ve got all of the required particulars—course code and title, project title, your title and ID, submission date/time, lecturer’s title.
• The Government Abstract is positioned earlier than the Desk of Contents.
• Insert the Desk of Contents by utilizing the Phrase steps—click on on References, click on Desk of Contents and automate the method. When you have tables and figures you might wish to think about having a Desk of Tables and a Desk of Figures proven after the Desk of Contents.
• Web page numbering. The Titlepage shouldn’t be numbered. The quantity format for the Government Abstract and the Desk of Contents is i, ii, and so forth. The physique of the report beginning with the Introduction is numbered 1, 2, three, and so forth.
• DO NOT write within the first or second individual (I, we, our)—write in third individual solely.
• Proof-read no less than thrice for spelling, grammatical and logic errors.
• Font—any San Serif font, e.g. Arial.
• Paragraphs—totally justified.
• Paragraph spacing—one area earlier than and after.
• Line spacing—single.
• All tables and diagrams labelled—they don’t kind a part of the phrase rely. Examine APA sixth Ed. Guide as tables are labelled in a different way to diagrams.
• APA reference type. http://federation.edu.au/current-students/learning-and-study/online-help-with/referencing
• Use Australian English, e.g. organisation NOT group. You solely use American English if you find yourself quoting an American supply. To help you please go to http://www.tysto.com/uk-us-spelling-list.html Additional, be sure to set your language in WORD as English (Australia).
The is a Phrase file on this course’s Moodle titled Government Abstract Pointers RE BOS that a lot of you should have seen within the Advertising Administration course. Please learn rigorously and comply with what’s put ahead. In case you are undecided of any level, ask your lecturer. My expectation is that an MBA graduate could make an affordable try at writing a cogent Government Abstract—it’s a excellent talent to have within the enterprise world.
For the group project you may be required to submit your report through the Turnitin tab within the course’s Moodle shell. Turnitin is an digital textual content matching system that compares textual content in a scholar project in opposition to a database of sources. The database accommodates copies of digital textual content on the Web, in revealed works, on business databases, and in assignments beforehand submitted to Turnitin by college students in universities everywhere in the world, together with assignments obtained from Web websites that promote scholar papers. It will assist you to establish the place your referencing requires consideration as a way to minimise plagiarism occurrences.
For extra on plagiarism see:
ONLY submit your report—DO NOT submit the Faculty’s cowl sheet the place you state that you’ve got complied with the College’s referencing guidelines and DO NOT connect the project’s Evaluation Standards Sheet (ACS) to the report as this will even have an effect on the Turnitin rating. The ACSs are on the finish of this doc—please submit these through the designated submission icon in Moodle.
Group Task: Proposal—Report (20 Marks)
Worth: 20% of your ultimate mark
Type: Enterprise report
Size: Circa 1,500 to 2,000 phrases
Date: Associate Lecturer (PL) to insert day, date, time
Submission: Submit through Moodle Turnitin—Phrase doc (NOT pdf)
Marking standards: See Evaluation Standards Sheet on the finish of this doc
Particulars: Handout and Moodle
Group Task: Strategic Enterprise Plan—Report (40 Marks) and Presentation (20 Marks)—Complete (60 Marks)
Worth: 40% of your ultimate mark 20% of your ultimate mark
Type: Enterprise report PowerPoint slides
Size: Circa four,500 phrases Max of 20 slides
Date: PL to insert day, date, time PL to insert day, date, time
Submission: Submit through Moodle Turnitin—Phrase doc (NOT .pdf) Presentation—three slides per web page handed to lecturer previous to presentation. Additionally submit through Moodle—PowerPoint file
Marking standards: See Evaluation Standards Sheet on the finish of this doc See Evaluation Standards Sheet on the finish of this doc
Particulars: Handout and Moodle Handout and Moodle
Presentation Format and Necessities—(20 Marks)
You could submit the slides to Moodle by 8am Saturday March 14 and convey a tough copy to class for the lecturer.
Common First presenter ought to introduce the subject, his/herself, group members and what part every member is protecting. When ending a bit the individual ought to introduce the following individual and the part to be coated
Time Circa 25 minutes plus 10 minutes for dialogue/questions
Font measurement Minimal font 20 level
Most variety of factors per slide Three (three) and two sub-points per principal level (don’t drown your viewers in data)
Most variety of slides 20—all slides are to be numbered
Colors Gentle background, darkish font
Tables, charts, and so forth. Sure, these will be included however don’t make slide look cluttered or tough to understand. The viewers wants to have the ability to see a transparent hyperlink between the knowledge on the slide and the purpose you might be aiming to make. Use animation instruments in PowerPoint to spotlight what’s related
Referencing Be sure to reference as per APA 6e
Evaluation Duties 1 & 2: Sources
Beneath is a spread of sources that can help you all through your diploma. As you might be in search of to boost your downside fixing expertise and reveal an ‘superior and built-in understanding of a fancy physique of data’ (AQF Stage 9 – Masters http://www.aqf.edu.au/aqf/in-detail/aqf-levels/). It’s important that you would be able to reveal a structured method to your pondering.
Your evaluation is graded based mostly on you assembly the AQF Stage 9 necessities. There may be an expectation that you’re utilizing the sources beneath or the sources out there to you within the project folder to help in attaining this.
If you wish to enhance the energy of your argument/writing it strongly really helpful that you just buy
The Case Examine Handbook: Learn how to Learn, Focus on, and Write Persuasively About Instances by William Ellet. This guide is a superb useful resource in any diploma the place making a logical, coherent argument in assist of a suggestion or key perception is the first focus (e.g. a enterprise diploma). http://www.amazon.com/Case-Examine-Handbook-Focus on-Persuasively-ebook/dp/B0106P71RS/ref=mt_kindle?_encoding=UTF8&me=
Key Enterprise Options: Important problem-solving instruments and strategies that each supervisor must know (Monetary Instances Sequence) 1st Version by Antonio E. Weiss . This guide has a superb method to downside fixing in addition to offering an outline of all the principle instruments of enterprise evaluation. http://www.amazon.com/Key-Enterprise-Options-problem-solving-techniques-ebook/dp/B00A8EZL7A/ref=mt_kindle?_encoding=UTF8&me=
Assume Smarter: Crucial Considering to Enhance Drawback-Fixing and Choice-Making Expertise by Michael Kallet. Easy and but detailed guide on methods to method downside fixing. http://www.amazon.com/Assume-Smarter-Crucial-Drawback-Fixing-Choice-Making-ebook/dp/B00JOIGXP0/ref=tmm_kin_title_0?_encoding=UTF8&qid=1445814846&sr=Eight-1
In case you are not conversant in writing in a enterprise context it’s strongly really helpful you buy: HBR Information to Higher Enterprise Writing by Bryan A. Garner. http://www.amazon.com/Information-Higher-Enterprise-Writing-Sequence-ebook/dp/B00B0YPJ0G
In case you are not conversant in presenting in a enterprise context it’s strongly really helpful you buy: HBR Information to Persuasive Displays by Nancy Durate. She teaches Harvard college students methods to current. One can find some glorious displays by her on Youtube. http://www.amazon.com/HBR-Information-Persuasive-Displays-Sequence-ebook/dp/B009G1W9JO/ref=pd_sim_351_1?ie=UTF8&refRID=1DHZJH3QV7CE72ME7M7K
Presentation Zen by Garr Reynolds. Incredible guide if you wish to break away on boring and unengaging displays. http://www.amazon.com/Presentation-Zen-Easy-Supply-Version/dp/0321811984
BUMGT5928 SEP Proposal: Marking Standards
Pupil Pupil ID E mail
Evaluation Job 1: Strategic Enterprise Plan—Proposal—20 marks
ASSESSMENT CRITERIA Marks COMMENTS
Nicely-developed, lifelike/believable and clearly outlined challenge. 2
Recommended Analysis Matters & Theories/Ideas
1. Analysis Matters
What subjects should be coated, e.g. evaluation of the organisation, macroenvironment, rivals, business, goal markets, and so forth.
a. Knowledge Sources
Nicely-developed and clearly reveal understanding of key knowledge sources and related accessibility, high quality and credibility concerns.
Articulate what theories/ideas will probably be used to analyse the info and develop different methods. 10
Challenge Outcomes/Deliverables (the Strategic Enterprise Plan)
A demonstrated understanding of the important thing areas/sections that will probably be included within the ultimate strategic enterprise plan and the related linkages/sequencing of those key sections. (Not each plan will probably be precisely the identical within the vary/depth key areas/sections.) three
Challenge Milestones/Key Deadlines
Nicely-developed understanding of the important thing time deadlines and associated deliverables, creating a staged/sequential framework. It will permit additional reinforcement of the necessity for self-discipline and to ascertain key milestones within the means of researching and creating strategic enterprise plans. 2
Report aesthetics, formatting, APA referencing, and so forth. three
TOTAL (20% of the entire course marks) 20
BUMGT5928 Strategic Enterprise Plan: Marking Standards
Pupil Pupil ID E mail
Evaluation Job 2: Strategic Enterprise Plan—Report (45 marks), Presentation (15 marks)
ASSESSMENT CRITERIA % COMMENTS
Presentation—general construction/movement, content material, supply, engagement, referencing, and so forth. 20
Government Abstract—introductory sentence/paragraph, Main Findings, Main Suggestions 5
Strategic Audit/Evaluation—inside/exterior. Key areas together with approaches to evaluation, use of frameworks (the place relevant), method to evaluation and particular person synthesis, implications/concepts generated because of this evaluation.
Analysis/knowledge—vary, breath, robustness, high quality and credibility of knowledge used/offered, your method to accessing/producing this.
Assumptions—identification and robustness of the core assumptions underpinning key features your plan, the hyperlink between assumptions and analysis and evaluation, and so forth. 12.5
Strategic Route—e.g. mission assertion/imaginative and prescient, targets and targets, logic and rationale for the suggestions, general alignment of technique to wider elements, i.e. each inside and exterior. 10
Different concerns—implementation, monetary evaluation, contingency planning, and so forth. 7.5
Report aesthetics, formatting, APA referencing, and so forth. 5
TOTAL (60% of the entire course marks) 60