Walmart is the group
Select a corporation with which you’re acquainted, or use the group you selected for the Wk 1 task.
Create an Eight- to 10-slide Microsoft® PowerPoint® presentation, with speaker’s notes, representing how this group manages and develops its model persona, and ship the next:
Clarify what a “model persona” is. You’ll want to use our guide/class supplies for this.
Discover an advert (digital or non-digital) that you simply really feel communicates a powerful model persona. Embrace this advert in your presentation.
Describe that model persona by way of the size in Determine 10-2 (p. 369 in Shopper Conduct: Constructing Advertising and marketing Technique).
Describe the varied strategies used within the advert (superstar endorser, consumer imagery, executional components, and so on.) and the way that hyperlinks to the persona they’re speaking.
Evaluate what traits you imagine are good to have in a model persona.
Analyze how this model persona impacts aggressive positioning.
How does this advert influence your perception within the model or influence your motivation to buy from this group?
Format your presentation per APA tips. As with all assignments on this class, embody references.
Submit your task.
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