MK140: PRODUCT INNOVATION
Additional Credit score
Challenge Description:
As we’ve discovered at school, at its core, product innovation is constructed on creativity and drawback fixing. Recognizing a problem that your goal market has and offering an answer that’s each possible and useful is paramount to the success of your innovation.
For this extra-credit project, think about you’re the head of product innovation for a big B2C model. You possibly can decide any model so long as they’re well-known within the market.
To obtain full credit score, it’s essential to full all four components. Take note, partial credit score might be given for any work that’s turned in.
Half 1 – Select a B2C client model that’s effectively established. Upon getting your product it’s essential to:
a) Select a product that your model at the moment is promoting.
b) Brainstorm 5 methods (improvements) that may make your product higher. Keep in mind the video on MAYA that was proven at school.
c) Select one in all your improvements that you simply assume is finest.
Half 2 – Accumulate information in your goal market. By secondary analysis strategies (firm web site, web articles, commerce magazines, and many others.) create a buyer persona that represents your goal market. Keep in mind to color a vivid image of your goal market.
Half Three- Create a mission assertion that won’t solely resonate together with your goal market, but in addition present a information for inner and exterior prospects.
Half four – Create a PowerPoint presentation (minimal 10 slides) that may persuade your boss that your proposed innovation might be worthwhile and can resonate together with your goal market.
Submit your synopsis of your improvements, buyer persona, mission assertion extra-credit project within the Additional Credit score folder in Moodle.
FOR INSTRUCTOR USE ONLY
Grading Rubric
Grading accepts a begin worth of 100. Factors might be deducted for failure to completely full or meet the said necessities. Grading: 90-100 = Represents work of superior high quality (A); 80-89 = Represents work of excellent to excellent high quality (B); 70-79 = Represents satisfactory command of sophistication content material (C); 69 and beneath = Represents work that exhibits a necessity for growth or enchancment (F); zero = Represents plagiarized work (F).
MK130: Additional Credit score
Scholar:
Teacher:
Date:
Additional Credit score
Description of necessities Attainable Factors Your Factors
1. Select a B2C client model that’s effectively established.
5
2. Select a product that your model at the moment is promoting and
brainstorm 5 methods (improvements) that may make your product higher.
10
Three. Select one innovation that you simply assume is finest 5
four. Create a buyer persona that represents your goal market. Keep in mind to color a vivid image of your goal market 20
5. Create a mission assertion that won’t solely resonate together with your goal market, but in addition present a information for inner and exterior prospects.
6. Create a PowerPoint presentation (minimal 10 slides) that may persuade your boss that your proposed innovation might be worthwhile and can resonate together with your goal market.
20
40
TOTAL 100
YOUR SCORE: ________
Teacher Feedback:
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