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Posted: April 4th, 2019
Understand the essential value and need that information technology has for the managed care industry
The managed care industry relies heavily on information technology to function efficiently and remain competitive. Here are some of the key ways IT adds value:
Streamlining Operations
IT systems allow managed care organizations to streamline administrative tasks that were previously done manually. Electronic health records, claims processing systems, and customer relationship management software all help standardize processes and reduce paperwork. This boosts productivity and lowers costs.
Improving Care Coordination
Care coordination is essential in managed care to ensure patients receive necessary services in a timely manner while avoiding duplication of tests or treatments. IT tools like population health management platforms give providers a full view of patient data to better track care over time. This facilitates smooth handoffs between different care teams.
Enhancing Customer Service
Consumers now expect online self-service options for tasks like checking coverage, finding providers, submitting claims, and scheduling appointments. Customer portals and mobile apps allow 24/7 access to account information from any device. This level of convenience has become a competitive differentiator in the industry.
Analyzing Data for Insights
Managed care companies generate huge volumes of data through their operations. With data analytics tools, this information can be mined to identify utilization trends, high-risk patient populations, fraudulent activities, and more. These insights enable more proactive, evidence-based approaches to care management and program design.
(Subramanian, 2017; Kannry, 2021; Menachemi & Collum, 2011; O’Malley, 2017)
In summary, information technology has become interwoven into all facets of managed care. From administrative work to care delivery to customer service, IT drives efficiency, coordination, and intelligence in ways that are critical for success in today’s value-based environment.
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