Instructions for Assessment 3
Innovation Management Plan
In this assessment you will develop an innovation management plan on a specific organisation, and you will also create an elevator pitch around it.
WE HAVE TO TAKE COMPANY AND SUGGEST AN INNOVATION.
Instructions:
Photo by Sebastian Mantel (Unsplash)
1. Choose an organisation (this must be a different organisation from the one you researched in your group assignment)
2. Research the hot topics about innovation related to this organisation
3. Then develop an innovation management action plan based on the criteria below.
4. Assuming you have the opportunity to make an elevator pitch to the CEO of this company, what would you say? Make a short pitch directed at the CEO that references your report.
Important
This assignment consists of Part A (2000 Word Written Report) and Part B (3 minute video) pitch. BOTH parts must be submitted in order for the assignment to be considered complete. If one part is NOT submitted, the assignment is considered incomplete and will not be marked.
Part A: Innovation Plan (35% total grade for subject)
Your plan must include the following components
• Cover page
• Executive summary
• Table of contents
• Introduction
o Discuss 3 hot topics about innovation related to your organisation (10 marks)
o Develop an idea for an innovative product or service based on the goals and portfolio management for the organisation (10 marks)
o Discuss how your innovation will be streamlined with the organisations current capabilities (10 marks)
• Body of report
o Design thinking about your innovation- include a diagram depicting the innovation (10 marks)
o User involvement (10 marks)
o Fast integration- time, costs, resources (10 marks)
o Prototyping and testing capabilities (10 marks)
o Cross functional management (10 marks)
• Conclusion (10 marks)
o Discuss future innovations that might affect your innovative idea
• References (10 marks)
o At least 10 needed with the majority being from 2014
o Academy of Management Style format
o Must include a range of references- books, articles, websites
• Appendix
Part B: 3 minute video pitch (5% of total grade for subject)
Assuming you have the opportunity to make an elevator pitch to the CEO of this company, what would you say? Make a short pitch directed at the CEO that references your report.
This video should be recorded and uploaded to YouTube (or some other file sharing site) and setup so it is accessible to your lecturer. The link to this video must be included in your submission.
When you have finished reading these instructions, you can select the links for the dropbox (above) or select the subject name in the black ribbon at the top of the page to return to the subject.

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