Assessment Task 2 – Description of Task and Assessment Criteria
Choose one of the seven (7) vehicle manufacturing organisations below to conduct a Marketing and Management Sustainability Analysis:
2. Ford Motor Company
3. General Motors
4. Honda Motor Company
6. Tata Motors
2. Background to the company: Examine the key strategies for the company you have chosen.
3. Demonstration of the Body of Knowledge: With reference to a minimum of 15 academic journal articles identify the key principles of sustainable marketing and management practices.
4. Explanation of the theory – the concept of sustainability: Explain where the company you have identified is or is not following these principles.
5. Analysis of the situation: Evidence of the success or failure of sustainable marketing for your chosen organisation.
Submitting the Assessment Task
This is an individual assignment. You should submit using the Moodle submission link for this assignment. Remember the assessment task should:
1. be approximately 1,500 words (maximum 1,750 words)
2. use Calibri 12 point font, double line spacing
3. use Harvard referencing. 15 references are expected. Please use at least 75% of academic references.