Is thin no longer ‘in’? A study exploring the difference between marketeers’ and non-marketeers’ opinions of model size on advertising effectiveness

Is thin no longer ‘in’?

Is thin no longer ‘in’? A study exploring the difference between marketeers’ and non-marketeers’ opinions of model size on advertising effectiveness, brand perceptions and purchase intentions In recent years, there has been a growing debate about the role of body size and appearance in advertising and its impact on consumer behavior. Some argue that the […]