The Elaboration Likelihood Model (ELM) is a dual-process theory
This module introduces our discussion on Social Influence. We will read about and discuss attitudes, persuasion, and the power of cognitive dissonance. Textbook Readings Kassin et al. : Ch. 6 Chadee: 1st edition – Ch. 1 (Reactance), Ch. 2 (Cognitive Dissonance), Ch. 4 (ELM), Ch. 12 (Impression Mgmt) Chadee: 2nd edition – Ch. 2, Ch. […]
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Date: June 8th, 2023