SHM608 Assessment 1 Brief Individual Report SHM608 Evaluation 1 Transient Particular person Report Web page 1 of four
On this evaluation, you will have to create a one-year strategic plan on your ‘HOTS’ lodge. Inside this,
you have to embody the next: Conduct a vital evaluation of the micro and macro surroundings that
the lodge was in when your group took over administration. Argue how your meant overarching
technique will translate into strategic route for the three ranges of administration. Inside this, you
should additionally display how this can inform your strategic route (mission and imaginative and prescient, CSR, Ethics
and Aims and Objectives). And lastly, present sensible examples within the completely different HOTS Choice
Classes as to how your overarching technique will probably be utilized throughout the first 12 months.
You could make the most of not less than three (three) theoretical fashions to both critically analyse the lodge surroundings
or to provide strategic suggestions for the lodge. Please assist every of your suggestions
with justifications. ASSESSMENT 1 BRIEF
Topic Code and Title SHM608 Strategic Resort Administration
Evaluation Strategic Briefing Paper
Particular person/Group Particular person
Size 1,500 phrases (+/- 10%)
Studying Outcomes The Topic Studying Outcomes demonstrated by profitable
completion of the duty under embody:
a. Perceive and apply analytical instruments for technique
formulation applicable to a lodge.
b. Put together, apply and monitor a strategic marketing strategy for a
c. Generate, implement and justify enterprise and advertising
methods appropriate for brand spanking new or persevering with accommodations.
d. Consider and justify sources, capabilities, competencies
and aggressive benefit for brand spanking new or persevering with accommodations.
e. Analyse the managerial duties related to creating
and executing organisational methods.
Submission Due by 11:55pm ACST/ACDT/AEST/AEDT Monday, Week 6.
Whole Marks 100 marks
AssignmentTutorOnline SHM608 Evaluation 1 Transient Particular person Report Web page 2 of four
Put together a 1,500-word temporary primarily based on the environmental evaluation and your really useful
technique/s for the primary 12 months. You could display robust vital arguments, justified by not less than
three key strategic administration theories, as talked about above. Focus on and critically consider the
practicality of your over-arching technique (imaginative and prescient, mission, and so forth.). These should be cohesive along with your
environmental evaluation. Make sensible suggestions in relation to all the choice classes
from the HOTS simulation (e.g., Charges, Rev. Mgt., F&B, and so forth.).
The temporary should be offered in a Enterprise Report construction and to an ordinary that might be utilized in a
real-world surroundings. You're to imagine this briefing paper applies to your HOTS lodge.
• Phrase Depend: 1,500 phrases (exceeding 10% over this can end in a discount of a grade, e.g.,
a credit score will turn out to be a go)
• Type: Enterprise Report
• Discuss with the Evaluation Construction Type Information for additional format necessities.
It's important that you simply use applicable APA model for citing and referencing analysis. Please see extra
data on referencing right here within the Tutorial Writing Information discovered through the Tutorial Expertise web site.
1. Please submit your report within the format as prescribed above in Phrase doc to: Blackboard
SHM608 folder ‘Particular person Evaluation’ by 11:55pm on the Monday of Week 6.
2. Your task should embody a minimal of twelve (12) scholarly references.
three. All referencing should be in accordance with the Tutorial Writing Information: APA seventh Version on
four. A TUA cowl sheet to be hooked up to your paper (Particular person evaluation cowl sheet)
5. See marking rubric under, you do not want to connect this rubric to your submissions.
All college students are accountable for making certain that each one work submitted is their very own and is appropriately
referenced and academically written in accordance the Tutorial Writing Information. College students additionally have to
have learn and concentrate on Torrens College Australia Tutorial Integrity Coverage and Process and
subsequent penalties for educational misconduct. These are viewable on-line.
College students additionally should make a copy of all submitted materials and any evaluation drafts.
SHM608 Evaluation 1 Transient Particular person Report Web page three of four
Evaluation Rubric Evaluation
(But to attain
50-64% Credit score
75-84% Excessive Distinction
Use of literature/proof of
• 20% • Both no proof of
literature being consulted or
irrelevant to the task
set. • Literature is offered
uncritically, in a purely
descriptive manner and signifies
limitations of understanding. • Clear proof and software
of readings related to the
topic; makes use of indicative texts
recognized. • Capable of critically appraise the
literature and principle gained
from quite a lot of sources,
creating personal concepts within the
course of. • Has developed and justified utilizing
personal concepts primarily based on a variety
of sources which have been
completely analysed, utilized and
Data of principle
• 20% • Inaccurate or inappropriate
selection of principle. • Number of principle is
applicable, however some elements
have been missed or
misconstrued. • Most key theories are included
within the work in an applicable
simple method. • Insightful and applicable
choice of principle in key areas. • Project demonstrates
integration and innovation within the
choice and dealing with of principle.
• 20% • Fails to analyse data. • Can analyse a restricted vary of
data with steerage
utilizing classification / ideas. • Can analyse with steerage
utilizing given classification /
ideas. • Can analyse a spread of
data with minimal
steerage, can apply main
theories and examine
acquiring information. • Can analyse new and/or summary
information and conditions with out
steerage utilizing a variety of
methods applicable to the
• 20% • Unsubstantiated/invalid
conclusions primarily based on
anecdote and generalisation
solely, or no conclusions in any respect • Restricted proof of findings
and conclusions supported by
principle/literature. • Proof of findings and
conclusions grounded in
principle/literature. • Good growth proven in
abstract of arguments primarily based
in principle/literature. • Analytical and clear conclusions
well-grounded in principle and
literature displaying growth of
Presentation and Referencing
• 20% • Unsatisfactory stage of
presentation high quality.
• None or nearly no photographs,
diagrams and so forth.
• Incompetent stage of
understanding of related
• No proof of any
important concept for
• Incorrect citing.
• No and/or very poor
reference listing. • Presentation high quality to a
• Considerably cheap stage of
graphic use: only a few photographs,
diagrams and so forth. nonetheless no
• Little or no proof of an concept
for the presentation.
• Considerably cheap
understanding of the related
• Incorrect citing.
• Poor reference listing. • Presentation high quality to a
• Cheap stage of graphic use,
some photographs, diagrams,
drawings and so forth.
• Cheap proof of an concept
• Cheap understanding of
the related software program.
• Acceptable citing and
reference listing. • Very efficient presentation
• Good use of graphics.
• Good stage of understanding of
the related software program.
• Good citing and reference listing.
• Number of sources • Glorious use of graphics (photographs,
diagrams, instruments and so forth.)
• Superior understanding of the
related software program.
• Extraordinarily inventive presentation
concepts effectively resolved and
• Glorious citing and reference listing.
• Vast number of high quality sources.
Mark vary out of 100 Zero- 49.5 50 – 64 65 -74 75-84 85+
SHM608 Evaluation 1 Transient Particular person Report Web page four of four The next Topic Studying Outcomes are addressed on this evaluation
SLO a) Perceive and apply analytical instruments for technique formulation applicable to a lodge.
SLO b) Put together, apply and monitor a strategic marketing strategy for a lodge.
SLO c) Generate, implement and justify enterprise and advertising methods appropriate for brand spanking new or persevering with accommodations.
SLO d) Consider and justify sources, capabilities, competencies and aggressive benefit for brand spanking new or persevering with accommodations.
SLO e) Analyse the managerial duties related to creating and executing organisational methods.