Team Merchandising Rebranding Plan
Week Ten DiscusThe objective of this task is to design and pitch a plan for rebranding a crew's merchandise to league officers.
A sport crew's merchandising is a crucial think about its ongoing income era, and correct licensing ensures that sports activities organizations are capable of shield their income-generating potential by the sale of their branded merchandise. Not solely are skilled and sometimes collegiate crew names, logos, and league emblems licensed, however even athletes' names and likenesses could be licensed by participant associations. Licensing agreements direct the seller within the merchandising course of, specifying high quality requirements, timeframe of manufacturing, projected earnings, and royalties to be paid to the crew, athlete, or league.
For this task, concentrate on the sports activities crew you chose within the Matter 1 and three assignments and rebrand the crew's merchandise with the aim of accelerating gross sales. Seek advice from the demographic information of your chosen crew's followers (offered within the relevant "Instagram Demographic Evaluation," situated in Course Supplies) to tell your rebranding plan.
When making your plan, think about the function licensing will play in model recognition and your advertising and marketing methods. The undertaking may have two components, a written report detailing your plan for the rebranding program and a PowerPoint presentation with accompanying pitch explaining the rebranding plan to league and crew officers.
Rebranding Plan Paper
Compose a 750-1,000-word paper outlining your method to this crew's rebranding initiative. Embody the next factors in your paper:
Clarify why you might be rebranding the crew's merchandise.
Utilizing information akin to fan demographics, gross sales, and data associated to model recognition, justify the need for rebranding. How will rebranding the crew's merchandise draw in additional followers, improve gross sales, and make the model extra recognizable?
Describe what the rebrand will appear like: Will it entail a change in crew colours? Emblem? Mascot? How will this contribute to the general objectives and picture of the crew? What merchandise will this have an effect on? Will any new merchandise be rolling out to advertise this rebranding?
Present particulars in regards to the particular steps you'll undertake to rebrand, license, and market this merchandise. Give attention to discovering progressive methods to make use of know-how and social media within the rebranding course of.
Present price and income projections for the plan.
Clarify the metrics you'll use to judge the success of the merchandise rebranding.
For the second a part of this task, create a 6-10 slide PowerPoint presentation that summarizes your merchandise rebranding plan for presentation to crew stakeholders or league officers. The PowerPoint slides are supposed to function a visible aide to complement the content material of your presentation, whether or not you might be presenting in school or including your speaker notes to every slide. As such, the slides are usually not an area to reiterate verbatim the content material of your paper. Make the most of the presentation slides for showcasing persuasive graphics, photographs, tables, and graphs that may bolster your pitch and assist you to promote this rebrand. Embody related speaking factors within the Speaker Notes part for every slide within the PowerPoint.
Your presentation ought to embrace the next elements:
Introduction (1 slide): Staff title, location, and present emblem or model.
Downside (1 slide): Cause for rebranding.
Rationale (1-2 slides): Justification (fan DNA, analytics, and so on.) for rebranding.
Idea (1-2 slides): Introduce new emblem or branded design; assist why you imagine it is going to be extra profitable than the present model.
Return on Investments (1-2 slides): Projected income – projected prices = projected revenue.
Analysis (1-2 slides): Metrics for measuring the rebranding's success.
After you could have accomplished the written report and PowerPoint, observe the presentation you'd make in regards to the rebranding plan to crew stakeholders and choice makers.
Use Loom to report your presentation and submit the Loom file to the teacher. Seek advice from the examine supplies for extra steering on recording your presentation with Loom.
Submit each your paper and PowerPoint presentation as one task.
Seek advice from the useful resource, "Creating Efficient PowerPoint Shows," situated within the Scholar Success Middle, for extra steering on finishing this task within the applicable fashion.