Network Effects Network effects refer to the phenomenon where the value of a product or service increases as more people use it. This can be seen in many digital products, such as social networks, marketplaces, and communication platforms. For example, a social network like Facebook becomes more valuable to its users as more of their […]

Social Proof Social proof is a psychological phenomenon in which people tend to conform to the actions and behaviors of others, especially when they are unsure of how to behave in a given situation. The theory behind social proof is that people rely on the actions and opinions of others to guide their own behavior, […]

GOMS Model (Card, Moran, And Newell) The GOMS model (Goals, Operators, Methods, Selection rules) is a predictive model of human-computer interaction that was developed by researchers Card, Moran, and Newell in the 1980s. It is based on the idea that people’s interactions with computers can be analyzed and predicted by examining their goals, the mental […]

Classical And Operant Conditioning (Skinner) Classical conditioning is a type of learning that occurs when an animal or human learns to associate a particular stimulus with a certain response. This was first described by Ivan Pavlov, a Russian psychologist, who found that when he rang a bell before feeding his dogs, the dogs would begin […]

Game Reward Systems. Game reward systems are a key aspect of game design, as they provide players with a sense of accomplishment and drive them to continue playing. These systems can take many forms, such as points, achievements, or in-game items, and can be used to encourage certain behaviors or motivate players to reach specific […]

Psychological Behaviorism (Staats) Psychological behaviorism is a theory that focuses on how behaviors are acquired, modified, and maintained through the principles of learning. It was developed by psychologist and researcher Abigail J. Staats, who proposed that psychological processes, such as thoughts and emotions, are learned behaviors that are shaped and maintained through reinforcement and punishment. […]