Topical Marketing Communications Practice MAR031-3

Submission Deadline Marks and Suggestions Earlier than 10am on: Week 15 20 working days after deadline (L4, 5 and seven) 15 working days after deadline (L6) 10 working days after deadline (block supply) Click on or faucet to enter a date. Unit title & code Topical Advertising Communications Observe MAR031-Three Task quantity and title Task 2 Evaluation sort Examination Weighting of evaluation 60% Unit studying outcomes 1. Display the next information and understanding • Display a essential understanding of how theories of promoting and advertising and marketing communications are utilized in a recent setting. 2. Display the next abilities and skills. • Apply abilities of essential evaluation and communication to skilled follow requirements within the context of ‘actual world’ issues and make the most of suggestions for self-improvement. What am I required to do on this task? • That is an Particular person examination: A case research response report which is able to use questions to permit a large and free-ranging essential dialogue of a topical concern in Promoting/ Advertising. • Your process is to succinctly tackle the questions and supply a considerate response to the problems raised. • It's best to critically analyze the problems introduced within the questions primarily based on the case research. • Please give examples from advertising and marketing/promoting campaigns and/or organisations. • You have to use related theories to assist your views/arguments and demanding evaluation from a large number of views. • There are three inquiries to reply which carry the identical marks. It's best to reply ALL questions. The Examination might be 2 hours in period. That is an open ebook examination. Two A4 sheets (Four sides) of ready notes are allowed within the examination. The case research might be introduced to you upfront with out the examination inquiries to allow you to arrange and conduct analysis on the subject space. Questions for the 12th of January examination 1. why are kia searching for a partnership with board masters? 2. what are kia attempting to realize? Three. what do you advocate to kia in the best way they need to go about issues? Is there a dimension restrict? College steering is 700 phrases per hour, so it's best to goal for roughly 1400 phrases for this task What do I have to do to cross? (Threshold Expectations from UIF) In an effort to cross Task 2 you will have to: • Display related analysis on topical points in advertising and marketing communications. • Produce artistic and acceptable model options as a response to a recent ‘real-world’ built-in advertising and marketing communications downside. • Justify proposals utilizing related promoting and advertising and marketing theories. How do I produce top quality work that deserves a superb grade? This session is intentionally empty. We might be finishing it collectively in school throughout week 10 of the unit. How does task relate to what we're doing in scheduled classes? The questions within the examination will significantly concentrate on particular themes which were launched and introduced over the course of the unit and can embrace: • Agility in promoting in a altering social media surroundings • Analyzing advertising and marketing issues • Client Perception • Strategic account planning and analysis strategies • Built-in advertising and marketing communications • Model storytelling • Experiential advertising and marketing • Guerrilla Advertising • Gender Stereotypes • Neuromarketing • Up to date Client • Advertising communications planning course of All of those themes might be taught within the lectures and you'll be anticipated to critically analyse all and apply the related areas to the questions requested. How will my task be marked? Your task might be marked in line with the brink expectations and the factors on the next web page. You need to use them to judge your personal work and estimate your grade earlier than you submit. Decrease 2nd – 50-59% Higher 2nd – 60-69% 1st Class – 70%+ DEMONSTRATING A CLEAR UNDERSTANDING OF THE SUBJECT (25%) GOOD... GRASP OF THE TOPIC & SOME OF ITS IMPLICATIONS PRESENTED. KNOWLEDGE & UNDERSTANDING IS DEMONSTRATED. MINOR ERRORS / OMISSIONS IN CONTENT/ THEORY. INCONSISTENT, BUT CORRECT APPLICATION OF MARKETING/ ADVERTISING/ THEORY/PRINCIPLES/CONCEPTS VERY GOOD... LEVEL OF KNOWLEDGE & UNDERSTANDING DEMONSTRATED. COVERS MOST RELEVANT POINTS & ISSUES. FEW ERRORS / OMISSIONS IN CONTENT/THEORY. FOR THE MOST PART CORRECT APPLICATION OF MARKETING/ ADVERTISING/ THEORY/PRINCIPLES/CONCEPTS EXCELLENT EVIDENCE OF APPROPRIATE READING. COVERS ALL RELEVANT POINTS & ISSUES. EXPLORATION OF TOPIC SHOWING EXCELLENT KNOWLEDGE & UNDERSTANDING THROUGHOUT. THE BEST WORK WILL SHOW IMPRESSIVE CHOICE AND RANGE OF APPROPRIATE CONTENT AND CORRECT APPLICATION OF MARKETING/ ADVERTISING/ THEORY/PRINCIPLES/CONCEPTS MARKETING/ ADVERTISING APPLICATION AND INTEGRATION OF LITERATURE (30%) GOOD... MARKETING AND ADVERTISING INSIGHT & APPLICATION. BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS APPROPRIATE TO THE CONTEXT AND ATTEMPTS TO BE CONSISTENT. VERY GOOD... MARKETING AND ADVERTISING INSIGHT & APPLICATION. BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS ABOVE AVERAGE. EXCELLENT... MARKETING AND ADVERTISING INSIGHT & APPLICATION. BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS IMPRESSIVE. DISCUSSION /ANALYSIS /CRITICAL EVALUATION &/OR REFLECTION (30%) GOOD... LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL EVALUATION &/OR REFLECTION BUT MORE IDEAS/POINTS COULD BE ADDRESSED /DEVELOPED FURTHER. VERY GOOD... LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL EVALUATION &/OR REFLECTION & A FEW IDEAS/POINTS COULD BENEFIT FROM FURTHER DEVELOPMENT &/OR EVALUATION/COMPARISON. EXCELLENT... LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL EVALUATION &/OR REFLECTION CLEARLY DEVELOPING POINTS IN THE APPROPRIATE WAY WITH THOROUGH CONSIDERATION OF ALL POSSIBILITIES. THE BEST WORK WILL HIGHLY DEVELOPED AND FOCUSED AND ATTEMPTS A HOLISTIC TREATMENT OF THE TASK/PROBLEM. PRESENTATION STYLE AND STRUCTURE (15%) GOOD...CLEAR PRESENTATION & ESSAY STRUCTURE. WRITING IS MAINLY CLEAR BUT SOME SPELLING &/ OR GRAMMATICAL ERRORS. VERY GOOD... PRESENTATION & ESSAY STRUCTURE, PARAGRAPHING, FLUENT ACADEMIC WRITING STYLE. VERY FEW GRAMMATICAL ERRORS & SPELLING MISTAKES. EXCELLENT ... PRESENTATION & ESSAY STRUCTURE. ARTICULATE & FLUENT ACADEMIC WRITING STYLE. ONLY A MINOR ERROR. --- Submitted by Marks and Remarks Week 15 earlier than 10am 20 days after the deadline (L4, 5 and seven) 15 days after the deadline (L6) 10 days after the deadline (block supply) Date entry is finished by clicking or tapping. A/B/C/D/ MAR031-Three Advertising Communications Subjects Numéro et titre 2nd Task Sort Examination 60 % evaluation weighting Outcomes of unit 1. Know and perceive the next: • Display essential grasp of latest promoting and advertising and marketing communication theories. Present the next talents and capabilities. • Apply essential evaluation and communication abilities to skilled follow requirements and use suggestions to develop. What am I anticipated to do on this process? • Particular person Examination: Questions might be used to permit a large and demanding dialogue of a present topic in Promoting/Advertising. • Your goal is to supply a thought-about reply to the factors addressed. • Analyze the problems raised within the case research questions. Ex: advertising and marketing/promoting campaigns or corporations. • You have to make use of relevant theories to assist your factors of view and demanding evaluation. • There are three questions with the identical rating. Reply ALL questions. The examination will final 2 hours. The examination is open ebook. The examination permits two A4 (Four-sided) sheets of ready notes. You'll be given the case research with out the examination questions so you'll be able to put together and examine the subject. Examination questions for January 12th kia seeks partnership with board masters. kia's targets and goals Three. How would you advise KIA to proceed? Is there a cap? The college advises 700 phrases every hour, subsequently goal for 1400 phrases for this process. What should I do to cross? (UIF Expectations) • Conduct acceptable analysis on present advertising and marketing communications difficulties. Clear up up to date ‘real-world' built-in advertising and marketing communications issues with artistic and related model options. • Assist concepts with promoting and advertising and marketing concept. How do I produce high-quality work? Deliberately void session We'll end it in school throughout week 10 of the unit. What does task must do with deliberate classes? • Client Perception • Strategic account planning and analysis strategies • Built-in advertising and marketing communications • Model storytelling • Experiential advertising and marketing • Guerrilla advertising and marketing • Gender Stereotypes • Neuromarketing The lectures will cowl all of those subjects, and you'll be anticipated to critically consider them and apply them to the issues. How will my essay be graded? Your work might be graded utilizing the brink expectations and standards listed under. You need to use these to charge your personal work earlier than submitting. 2nd – 50-59 % 2nd – 60-69 % 1st Class – 70% Plus CLEAR UNDERSTANDING OF THE SUBJECT (25 p.c ) A GOOD UNDERSTANDING OF THE TOPIC AND ITS IMPLICATIONS. SHOWS KNOWLEDGE AND UNDERSTANDING MINOR CONTENT/THEORY ERRORS The right utility of promoting/ promoting/ concept/ideas/ideas was demonstrated. COVER THE MOST IMPORTANT ISSUES. FEW CONTENT/THEORY ERRORS/OMISSIONS MARKETING/ ADVERTISING/ THEORY/PRINCIPLES/CONCEPTS EXCELLENT EVIDENCE OF APPROPRIATE READING. DESCRIBE ALL IMPORTANT POINTS DEVELOPMENT OF TOPIC WITH EXCELLENT KNOWLEDGE AND UNDERSTANDING. MARKETING/ ADVERTISING/ THEORY/PRINCIPLES/CONCEPTS ARE APPLIED CORRECTLY IN THE BEST WORK. ARTICLES MARKETING/ ADVERTISING INTEGRATION (30 p.c ) GOOD... MARKETING & ADVERTISING INSIGHT. WRITING BREADTH, DEPTH, AND INTEGRATION OF LITERATURE/EXAMPLES IS CONSISTENT WITH THE CONTEXT. Good advertising and marketing and promoting information and utility. READABILITY, DEPTH, AND EXAMPLE INTEGRATION ABOVE AVERAGE. Beautiful MARKETING AND ADVERTISING INSPIRATION. IMPRESSIVE BREADTH, DEPTH, AND INTEGRATION OF LITERATURE/EXAMPLES. ANALYSIS & REFLECTION (30 p.c ) BUT MORE IDEAS/POINTS COULD BE ADDRESSED/DEVELOPED FURTHER. POSSIBILITIES FOR DEVELOPMENT, EVALUATION, AND/OR COMPARISON BENEFIT FROM FURTHER DEVELOPMENT AND/OR EVALUATION/COMPARISON. PUBLIC DISCUSSION/ANALYSIS/CRITICAL EVALUATION AND/OR REFLECTION CLEARLY DEVELOPING POINTS WITH THOROUGH CONSIDERATION OF ALL POSSIBILITIES EXCELLENT THE BEST WORK IS DEVELOPED AND FOCUSED ON THE TASK/PROBLEM. STYLE AND STRUCTURE (15 p.c ) GOOD ESSAY STRUCTURE AND PRESENTATION. BUT THERE ARE SPELLING AND GRAMMATICAL ERRORS. PUBLICATION, PARAGRAPHING, AND ACADEMIC WRITING STYLE ARE ALL VERY GOOD. FEW GRAMMATICAL & SPELLING ERRORS. GREAT PRESENTATION AND ESSAY STRUCTURE. ACADEMIC WRITING STYLE. A MINOR ERROR
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