Encryption and Cryptanalysis Basics Define Cryptography, Cryptanalysis, And Cryptology. Cryptography is primarily the study of converting plain text, which is in a readable format, into ciphertext, which is in non-readable form (Geeks for Geeks, 2020). This process is known as encryption, and hence cryptography is the study of encryption. Cryptanalysis is the study of ciphertext, […]

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Pay-Per-Click (PPC) Plan Pay-Per-Click generates the click for the business as opposed to earning them originally. The operation is based on when the ad is clicked hence sending the visitor to the website, a small fee is paid to the search engine. The three types of searches that will be used in the PPC plan […]

Data-Driven Web Analytics Internet Data Analysis for Business DMKT305-1901A-01 Internet Data Analysis for Business Goals The company has the goals which are intended to be achieved through a well-laid plan. The technologies involved in the process that guides the attainment of the goals are some of the determinant factors for the success of the business. […]

Search Engine Optimization Internet Data Analysis for Business DMKT305-1901A-01 Internet Data Analysis for Business Website sitemap improves the search rankings of a given website. Search Engine Optimization (SEO) is developed by considering the search rankings. The rankings are developed using the extinction sitemap.xml. It is important to specify the title and the description of pages […]

Key Performance Indicators Internet Data Analysis for Business DMKT305-1901A-01 Key Performance Indicators for Digital Marketing Key performance indicators are those measurable values that can be used as an accurate representation of how a company is performing in terms of meeting its set business objectives. It is thus, essentially a useful mechanism/tool for evaluating the level […]