Place an order for your academic papers, assignments and study assistance. Our reliable paper writing service and research assignment help online ensures timely delivery of high-quality essays, answers, analysis and presentations, tailored to your specific course needs and requirements.
Posted: May 5th, 2020
Marketing communication is the approach of informing customers of products produced by a company with the purpose of persuading them to buy them. Coca Cola Company utilizes various channels to communicate to their clients including advertising, personal selling, and direct marketing (Suay, Ruíz & Mitakakis, 2017). Others include sponsorship marketing, public relations, sales promotion, and internet marketing. The adverts are used to reach out to new customers and remind existing customers of their existence. The adverts are catchy, easy to relate with and impactful on viewers (Sezgin & Telingün, 2016). For example, the ‘taste the feeling’ slogan has become memorable across the globe. The adverts are published in print, television, radio, billboards, and posters.
Direct marketing involves partnering with restaurants and other organizations to promote their products. For example, restaurants are paid to suggest coke products to their customers even if they order a different beverage. The company also has invested in internet marketing including adverts on websites (Suay, Ruíz & Mitakakis, 2017). It has also maintained a consistent presence on social media handles including Facebook, Twitter, Youtube, and Instagram. Additionally, the organization uses personal selling by employing agents to reach out to customers directly to create awareness (Stringer, 2015). The agents create a personal relationship with their customers.
The company has also sponsored various activities including football tournaments, medical camps, and musical competitions such as American Idol. The events are used to create a lasting impression upon the clients (Sezgin & Telingün, 2016). It also utilizes public relations which are tactful and well-thought-out to ensure the customers are satisfied with their information. The intention of massive marketing communication is to create a long-term relationship with customers (Stringer, 2015). The customers will thus always remember coke products and place orders at local distributors or pick them on supermarket shelves. Therefore, the company will seize every opportunity available to market their products by reaching out to the existing and loyal customers.
References
Sezgin, M., & Telingün, K. (2016). Strategic Communication and Advertising. Journal of International Social Research, 9(43).
Stringer, G. (2015). Case of Study: Coca Cola Integrated Marketing Communications. Consultado, 5.
Suay Pérez, F., Ruíz Moreno, F., & Mitakakis Martins, C. (2017). Effectiveness in Integrated Marketing Communication: A Study on Coca-Cola and Pepsi in Spain and the United States.
Place an order in 3 easy steps. Takes less than 5 mins.
Each Student Wants High Quality and That’s Our Focus
An online hub of writing bishops' experts. We select the best qualified writers to join our team. These writers are recruited based on their college graduation grades, exceptional writing skills and ability to convey complex ideas in a clear manner. They each have expertise in specific topic fields and background in academic writing. This expertise enables them to provide well-researched and informative content that meets the highest standards.
In appreciation of the fact that our clients are majorly college and university students, we offer the lowest possible pricing while still providing the best writers. This approach ensures that our clients receive high-quality content and best coursework grades without breaking the bank. Our costs are fair and reasonable compared to other custom writing services in the market. As a result of maintaining the balance between affordability and quality, we have established ourselves as a reliable choice in the industry.
You will never receive a final paper that contains any plagiarism or AI use similarity index. Our team of professional writers and editors is dedicated to ensuring the originality of all content. We scan every final draft before releasing it to be delivered to a customer for submission in safeassign and turnitin. This rigorous process guarantees that the work meets the highest standards of academic integrity.