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Posted: May 5th, 2020
Final Project Milestone Two: Consumer Analysis
For this milestone, you will complete a consumer analysis for your chosen sport organization, individual, team, or facility. You will identify the primary consumers, customers, or followers of your selection, and the consumer audience you hope to reach with the new opportunity you identified in Milestone One. This analysis will become part of your final project, the Opportunity and Consumer Analysis, due in Module Seven.
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Consumer Analysis for Sports Athlete Management
The primary consumers of sports athlete management services are athletes, coaches, and parents. Athletes are looking for help with their training, nutrition, and mental preparation. Coaches are looking for help with developing and implementing training programs, and parents are looking for help with supporting their child’s athletic career.
The consumer audience that can be reached with a new opportunity in sports athlete management is broad. It includes athletes of all ages and skill levels, coaches at all levels, and parents of athletes. The new opportunity could be a new type of training program, a new nutrition plan, or a new mental preparation strategy. It could also be a new service, such as athlete recruitment or career counseling.
To reach this consumer audience, it is important to market the new opportunity in a way that is relevant to their needs. For example, if the new opportunity is a new type of training program, it should be marketed to athletes who are looking for a more effective way to train. If the new opportunity is a new nutrition plan, it should be marketed to athletes who are looking for a healthy and balanced way to eat. And if the new opportunity is a new mental preparation strategy, it should be marketed to athletes who are looking for ways to stay focused and motivated.
In addition to marketing the new opportunity in a way that is relevant to the consumer audience, it is also important to make sure that the new opportunity is affordable. Athletes, coaches, and parents are all on a budget, so it is important to make sure that the new opportunity is priced competitively.
By understanding the needs of the consumer audience and by making sure that the new opportunity is affordable, it is possible to reach a large number of potential customers and grow the business.
Here are some additional factors to consider when conducting a consumer analysis for sports athlete management:
The age and skill level of the athletes
The sport or sports that the athletes participate in
The goals of the athletes
The budget of the athletes, coaches, and parents
The needs of the athletes, coaches, and parents
The competition in the industry
By considering these factors, it is possible to develop a consumer analysis that will help to identify the target market and develop marketing strategies that will reach that market.
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