Pay-Per-Click (PPC) Plan
Pay-Per-Click generates the click for the business as opposed to earning them originally. The operation is based on when the ad is clicked hence sending the visitor to the website, a small fee is paid to the search engine. The three types of searches that will be used in the PPC plan include the maximizing search, the frontrunner search and the profiteer search. There is a need for maximizing the efforts in lowering the costs and increase the number of clicks that are used. Lowering the cost per click in PPC is important obtaining more clicks per volume for the website. The development can be done through the use of keyword list refinement, lowering of bids and monitoring. On the other hand, the increase in clicks involves increasing the amount of traffic sent as well as controlling over the costs. Concerning the frontrunner, the brands can be promoted by showing in the top position of the products. In addition, to improve the sales for the products, more brands can be made known through the addition of site links to the account to display the depth of the products. The profiteer maximizes the profit of the company. For the purpose of maximizing, fewer conversions are brought at the lower cost per acquisition.
The PPC campaign that is proposed should be logical, well organised, should have comprehensive keyword research and the ability to manage and maintain. Thus the campaign method shall contain the management tool, the keyword tool and the performance grader. Therefore a comprehensive pay-per-click campaign management platform is important in marketing the products. Generally, a successful campaign contains the campaigns, ad groups, keywords, ad text and landing pages.
Click-through rate for PPC is used to determine the number of clicks advertisers receive as per how they present their products. The goal is to increase the quality of the score and the amount paid per click. Total clicks on Ad/Total Impressions=Click through Rate.
Cost per click is used in billing which is based on the number of visitors who clicks on the advertisement. The goal is applicable in setting the daily budget.
Average cost per click is obtained by dividing the total cost per click and the number of clicks. The goal is to show the amount of money spent in comparison to the number of clicks.
The conversion rate is used to demonstrate the number of visitors who access the website in comparison to those who achieve the desired goal. The conversion rate is used to market the website.
The Cost per conversion indicates the total cost that is paid for advertising in relation to achieving a given goal of promoting products.
Cost per lead measures the cost-effectiveness of the marketing campaign in generating new leads for the purpose of achieving a given goal.
Cost per acquisition is the measurement of how much the business pay for the purpose of achieving a conversion. Improving the conversion rate is used to lower the Cost per Action.
The ad groups include affordable computers, recent computers, most sold computers, Minicomputers and Desktops. The purpose is to display different brands of the products for access by the potential customers. The headlines include the size, prices, colours and nature of the products. The ads will be implemented by proper integration of the keyword groups, ad texts and landing texts. The process of integration will be implemented to achieve messaging consistency. The type of data will be the number of visitors accessing the websites, sales and returns.
References
Hochman, J (2017). The Cost of Pay-Per-Click (PPC) Advertising –Trends and Analysis.www.hochmanconsultants.com from https://www.hochmanconsultants.com/cost-of-ppc-advertising/
Marshall, P (2017). 3 Tips for Writing Online Ad Headlines and Text That Grab Your Buyers’ Attention, from https://www.entrepreneur.com/article/299837
Saur, J (2018). Paid Search Strategies Are All You Ever Needed, from https://www.jeffalytics.com/ppc-strategy-3-paid-search-strategies/
