Paper and
Presentation PowerPoint Due: December 14th by noon CST
WebEx
Presentation Due: Before December 15th
Tom
Peters of Fast Company once wrote an article entitled The Brand Called
You that described how we all build and manage our own personal brands
through the years. As a student in an entry-level marketing course, it is time
to start thinking about the brand that you are building for yourself. How will
your brand match up with what employers are looking to hire when you are done?
What characteristics make your brand stand out from another personΓ’ΒΒs brand?
Your
final project in this course is to develop a personal marketing plan for your
brand that will help you successfully market yourself to potential employers.
Your project will consist of the following:
Part 1: Situation Analysis Γ’ΒΒ 25 pts.
ΓΒ·
Internal assessment (Relevant interests,
abilities, education, experience, personality, desired job environment,
personal goals, strengths and weaknesses)
ΓΒ·
External analysis (Cultural, political,
economic, social, and/or technological trends that have an impact on you or
your career goals)
ΓΒ·
Competitive analysis (What makes them
different? Same? What opportunities and threats do you see based on others that
desire the same career?
ΓΒ·
Market analysis Γ’ΒΒ What potential market
segments (i.e. healthcare, sports, etc.) match your brand? How do you fit
seamlessly into these areas?
Part 2: Focus & Goal Setting Γ’ΒΒ 25 pts.
ΓΒ·
Objectives (What are your plans for the
future? Where do you want to be? Make them specific)
ΓΒ·
Target Market (What types of people and
businesses are you targeting? What demographic, geographic, behavioristic, and
psychographic information supports your target market?)
Part 3: Marketing Mix (4 PΓ’ΒΒs) Γ’ΒΒ 25 pts.
ΓΒ·
Product Γ’ΒΒ Do you recognize how you can satisfy
the needs and wants of your target market? Match up your product attributes to
those needs.
ΓΒ·
Price Γ’ΒΒ What is your desired salary package
(salary plus other compensation) that you believe is appropriate for your
brand?
ΓΒ·
Place Γ’ΒΒ What channels are you going to use to
reach your target market?
ΓΒ·
Promotion Γ’ΒΒ How will you use the promotional
mix to generate awareness, interest, desire, and action from your target
market?
Deliverable #1: The Paper
You will be compiling all three parts of your marketing plan into
a final paper and presentation to be given at the end of the semester:
ΓΒ·
At
least 10 full pages (not including the bibliography) and no more than 15 full
pages.
ΓΒ·
o
Must
include an introduction (executive summary), a section for each of the parts (1
through 3), conclusion/closing remarks, and a bibliography.
ΓΒ·
Minimum
12 pt. font with 1.5 spacing throughout the paper.
ΓΒ·
Margins
Γ’ΒΒ 1 inch top, bottom, right & left.
ΓΒ·
o
Your
name (1 inch down from the top of the paper)
o
Title
centered
o
Second
and sub sequential pages Γ’ΒΒ your last name and page number in the headingΓ’ΒΒs
upper right corner
ΓΒ·
The
bibliography of references should be done in MLA document. You can use this
website to help convert your resources into the proper MLA format (.easybib.com/”>http://www.easybib.com/)
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