CSU MBA5101 UNIT 4 ASSESMENT

• Question
1
0 out of 4 points

Which of the following statements
is TRUE concerning a corporate reputation?

• Question
2
4 out of 4 points

When the value chains of two
separate products or services share activities, such as the same marketing
channels, in order to reduce costs, this is an example of:

• Question
3
4 out of 4 points

Which of the following terms
refers to a formal program of gathering information on a company’s competitors?

• Question
4
4 out of 4 points

According to the textbook, which
of the following is NOT descriptive of a corporation’s culture?

• Question
5
4 out of 4 points

Which societal force includes
demographic trends?

• Question
6
4 out of 4 points

Which of the following is NOT
descriptive of the “threat of new entrants?”

• Question
7
4 out of 4 points

What allowed Intel the ability to
gain a significant cost advantage over its competitors in the production and
sale of microprocessors?
• Question
8
4 out of 4 points

According to Porter, the
corporation is most concerned with:

• Question
9
4 out of 4 points

Through market research,
corporations can target their various products or services so that management
can discover what niches to seek or develop, and how to minimize competitive
pressure. Which of the following terms does this statement describe?

• Question
10
4 out of 4 points

Which business model is used by
IBM to make money not by selling IBM products but by selling its expertise to
improve their customers operations?

• Question
11
30 out of 30 points

Distinguish between a fragmented
and consolidated industry, and describe examples of each.

• Question
12
30 out of 30 points

List and explain four current
sociocultural trends in the U.S. that are transforming North America and the
world.