STRAYER MKT100 WEEK 11 QUIZ 5

Question 1
6 out of 6 points
Correct
The process of putting one’s thoughts (meaning) into signs
(symbols) is called
Question 2
6 out of 6 points
Correct
When encoding the message, the source should use signs that
have
Question 3
6 out of 6 points
Correct
Sweepstakes, free samples, coupons, and rebates are examples
of
Question 4
6 out of 6 points
Correct
A person, group, or organization that has a meaning it
intends and attempts to share with a receiver or an audience is a
Question 5
6 out of 6 points
Correct
The receiver’s response to a message is ____ for the source.
Question 6
6 out of 6 points
Correct
A paid form of nonpersonal communication about an
organization and/or its products that is transmitted to a target audience
through a mass medium is
Question 7
6 out of 6 points
Correct
The individual or group that decodes a coded message is
called a
Question 8
6 out of 6 points
Correct
Paid personal communication that seeks to inform customers
and persuade them to purchase products in an exchange situation is
Question 9
6 out of 6 points
Correct
During the decoding process, the
Question 10
6 out of 6 points
Correct
A consumer contest is an example of
Question 11
6 out of 6 points
Correct
An advertising campaign is typically developed by an
individual or a few persons within the firm, an advertising department within
the organization, or
Question 12
6 out of 6 points
Correct
What design element is used to attract attention,
communicate an idea quickly, or communicate ideas that are difficult to put
into words?
Question 13
6 out of 6 points
Correct
An advertising platform is the
Question 14
6 out of 6 points
Correct
A list of the exact magazines, newspapers, and television
stations in which an advertisement will appear, along with the dates and times,
is a(n)
Question 15
6 out of 6 points
Correct
In many instances the most appropriate way for a firm to
cope with an event that leads to negative public relations is to
Question 16
6 out of 6 points
Correct
An evaluation performed before an advertising campaign
begins is a
Question 17
6 out of 6 points
Correct
Advertising that aims to create a more favorable view of a
company as a whole in the eyes of various stakeholders is called ____
advertising.
Question 18
6 out of 6 points
Correct
The most effective method of determining platform issues is
to use a survey of
Question 19
6 out of 6 points
Correct
When the CEO or chief financial officer of a company states
how much the company should spend on advertising for the coming period, the
company is using the

Question 20
6 out of 6 points
Correct
If a company calls a meeting to announce a major news event,
this is known as a
Question 21
6 out of 6 points
Correct
Retail salespeople are classified as
Question 22
6 out of 6 points
Correct
Creating a favorable impression and developing rapport with
prospective customers is a critical part of the ____ step of personal selling.
Question 23
6 out of 6 points
Correct
A support salesperson who usually advises customers on
product characteristics and application, system design, and installation
procedures is a(n)
Question 24
0 out of 6 points
Incorrect
In which of the following does the salesperson join with
people from the firm’s financial, engineering, and other functional areas to
engage in the personal selling process?
Question 25
6 out of 6 points
Correct
Developing a list of potential customers is called
Question 26
6 out of 6 points
Correct
The ____ stage of the personal selling process is when the
salesperson asks the prospect to buy the product.
Question 27
6 out of 6 points
Correct
Company sales records, commercial databases, newspaper
announcements, telephone directories, and public records are all sources used
for

Question 28
6 out of 6 points
Correct
The step of the personal selling process in which a
salesperson contacts a potential customer is called
Question 29
6 out of 6 points
Correct
During the personal selling process, a salesperson, if
possible, should handle objections when
Question 30
6 out of 6 points
Correct
The two groups of order takers in personal selling are
Answer