GB570 Unit 2 Discussion question

NOTE:  Meant for a discussion thread post.  Stick to 300 words max.  Thanks!!! The Demand Chain
A demand chain is an interconnected series of business
processes and activities designed so firms can understand, manage and
motivate customer demand in markets within the firm’s current and
potential capabilities and product range. If a firm does not understand
its demand chain, it is impossible for the firm to design an effective
supply chain. A value chain is essentially the demand chain plus the
supply chain. Although presented as two distinct areas for analysis, in
reality the demand chain and the supply chain must be harmonious,
especially at the point of achieving the Value Proposition(refer to Figure 1.1 on page 19 of the Walters and Rainbird (2007) textbook for an illustration).

Required Reference Materials

For this discussion assignment it is required that at least
two resources from our Unit 2 reading be applied and cited, both within
the response and at the end of the response (using APA formatting).
The main purpose of this discussion assignment is to
demonstrate an understanding of a demand chain, in the student’s own
words and by applying and citing relevant supportive references. The
response should be based upon the student’s experience and the knowledge
gained from reading Unit 2’s assigned reading. The content should
include:
An explanation of a demand chainAn identification of the constituent parts of a demand chainWhy a business should understand the constituent parts of their demand chainA description of how a demand chain is createdA description of how a demand chain can be beneficially usedAn example of a demand chain
Choose a Fortune 500 company (not on the GB570 project list) and describe its demand chain.
The description should be supported by at least two
applied and cited references from the Unit 2 reading materials.
Additionally cite any other references used when creating the response
and apply APA style and formatting.