BUS 599 ASSIGNMENTS

BUS
599 ASSIGNMENTS
BUS
599 Week 1 Assignment Crafting and Executing Strategy Case JetBlue Airways
Conduct
an analysis of a company situation Case #3 Jet Blue Airways (p. C-51) and
prepare a prepare a 4-5 page report to complete the following:
1.
Discuss the trends in the U.S. airline industry and how these trends might
impact a company’s strategy.
2.
Discuss Jet Blue’s strategic intent.
3.
Discuss Jet Blue’s financial objectives and whether or not the company has been
successful in achieving this objective.
4.
Discuss Jet Blue’s strategic elements of cost, organizational culture, and
human resource practices and evaluate whether each element provides the
organization with a competitive advantage.
5.
Discuss Jet Blue’s strategies for 2008 and beyond and evaluate whether or not
Jet Blue will be successful implementing these strategies.

BUS
599 Week 2 Assignment Competitive Forces and SWOT Analysis Case Whole Foods
Market
Conduct
an analysis of a company situation Case #1 Whole Foods Market (p. C-2) and
prepare a 4-8 page report to complete the following:
1.
Discuss the trends in retailing of organic foods and the impact of these trends
on Whole Foods Market.
2. Evaluate the competitive environment of the
firm: Apply Porter’s model and analyze each factor relative to the company.
3. Discuss which environmental factor poses
the most significant threat to Whole Food and what the company can do to combat
it.
4. Complete a SWOT analysis and identify
significant opportunities and threats facing the organization.
5. Discuss how Whole Foods can use it
strengths and opportunities to achieve a sustained competitive advantage in the
marketplace.

BUS
599 Week 3 Assignment Foreign Market Entry and Diversification Case Corona Beer
Conduct
a case analysis for Case #13 Corona Beer (Modelo).
(C-248)
and prepare a 4-5 page report to complete the following:
1.
Identify and discuss the trends in the global beer markets.
2.
Discuss how Modelo’s international expansion was made possible through
strategic partnerships with experienced distributors in local markets.
3.
Identify and discuss the next foreign market that Modelo should enter and
discuss the strategy it should use to enter the market.
4.
Discuss the challenges that Modelo faces from its competitor InBev, and how it
might respond strategically to the industry giant.
5.
Discuss whether or not Modelo should diversity its business. If so, what
business should it enter and why?

BUS
599 Week 4 Assignment HRM Issues Diversification Strategies Case Nucor
Corporation
Students
are required to conduct an analysis of Case #10 Nucor Corporation and prepare a
4-5 page report.
1.
Discuss the trends in the steel industry and how it may impact Nucor’s
strategy.
2.
Discuss the organizational structure and management philosophy at Nucor.
3.
Identify three HRM issues related to strategy implementation and recommend
actions to address these issues.
4.
Based on the situation, recommend whether a related or unrelated
diversification should be used by the company.
Provide supporting rationale.
5.
Based on your recommendation for related or unrelated diversification, identify
the organizational structure issues that the company would need to address to
implement that diversification.

Week
5 Assignment Corporate Culture Leadership Actions for Strategy Implementation
Southwest Airlines
Conduct
an analysis of Southwest Airlines (Case 23/c-401) and prepare a 3-4 page report
addressing the following:
Discuss
the corporate culture at Southwest Airlines and how it leverages its culture to
achieve a competitive advantage.
Evaluate
the company’s financial performance by calculating and interpreting the
profitability ratios. (operating profit margin, net profit margin, return on
total assets, return on stockholders equity)
Describe
the characteristics of company’s culture and how you think it affects company
performance.
Given
the strategic decisions in the case, recommend actions that management should
take to sustain/strengthen the culture (or implement a change), based on the
situation given.
Given
the strategic decisions in the case, identify three leadership actions that the
company would need to be consider to implement the decisions. Explain why these are critical to
implementing the strategic decision.