BUSN – Choose a brand that you think is weak in the minds of customers

1. Choose a brand that you think is weak in the minds of customers. What is the brand? Who is the target market? Why do you think this is a weak brand? How would you attempt to Build or rebuild this brand?2. You will undoubtedly be asked to develop a social media strategy once you get established in a marketing career path. Choose a retailer who desperately needshelp with their social media strategy. Describe the product assortment/targetmarket (for my purposes in grading). What’s wrong with their current approach?Clearly state the primary objectives underlying your recommended social mediastrategy. Discuss and justify the components of the social media strategy. Howwill you evaluate the effectiveness of this strategy in achieving these objectives?3. A large part of this course has been focused on the Marketing issues & Challenges(MIC) team project. At the core of the MIC project is a detailed marketing plan. Now,you have been asked to provide guidance-specific guidance-to your new employer onhow to approach marketing planning, what elements are necessary to include in agood marketing plan, and what cautions or concerns you have about developing andutilizing marketing plans. Please include some great sources of secondary informationand provide your insight on when primary data collection is needed. Based on yourexperience with the MIC project, what is the one biggest obstacle to overcome whendeveloping a workable marketing plan?4. Marketing managers do a lot: develop market strategies and plans; capturemarketing insights; connect with customers; build strong brands; shape marketofferings; deliver value; communicate value; create long-term growth, etc. Pleasechoose two of these "tasks." Provide a specific example for each of these two tasksthat demonstrate these tasks being performed effectively; i.e., "best practices." Justifywhy these are great examples. [This is not necessary – but, if it helps to make yourpoints, include documentation; e.g., reference to an article, an advertisement, thewebsite url, etc.]M KTG690-Final Exam5. Throughout this course, we have used information databases (e.g., Euromonitor);strategy development procedures (e.g., questions to ask when developing channelsystems); theories (e.g., Porter’s 5 Forces; attitude theory; means-end chain); simple,albeit quite complex, concepts (e.g., customer satisfaction and retention); marketingmetrics (e.g., Customer Lifetime Value); articles (e.g., The "Consumer DecisionJourney" – from the McKinsey Quorterly); videos – short and long (e.g., Wall StreetJournal on advertising using mobile devices or Heath on "Making Ideas Stick");personal applications/reflections (e.g., marketing yourself; daily quotes); professionalapplications (e.g., your MIC projects; Keeping it Recrl presentations); guest speakers(Robert Carr and Jon England from Walmart; Ryan Michaelis from Hormel Foods;Doug Wilson on marketing plans; Peter Vomocil on marketing metrics; and KatrinaGalas on branding the Olympics), etc., etc. According to you [and only you], what arethe two most important things you learned in this class? Briefly explain. How willthey help you in your educational career, professional career and/or life?