Chapter 10 E-Commerce: Digital Markets and Digital Goods

54)
Information ________ refers to the complexity and content of a message.
A) richness
B)
interactivity
C)
ubiquity
D)
global reach

55)
Internet/Web technology is available everywhere: at work, at home, and
elsewhere via mobile devices, anytime. This best describes ________.
A)
social technology
B)
interactivity
C)
ubiquity
D)
global reach

56)
The marketspace includes, potentially, billions of consumers and millions of
businesses worldwide. This best describes ________.
A)
social technology
B)
interactivity
C)
ubiquity
D)
global reach

57)
New Internet social and business models enable user content creation and
distribution, and support social networks. This best describes ________.
A)
social technology
B)
interactivity
C)
ubiquity
D)
global reach

58)
Consumers are engaged in a dialogue that dynamically adjusts the experience to
the individual and makes the consumer a co-participant in the process of
delivering goods to the market. This best describes ________.
A)
social technology
B)
interactivity
C)
ubiquity
D)
global reach

59)
The technology allows personalized messages to be delivered to individuals as
well as groups. This best describes ________.
A)
social technology
B)
personalization/customization
C)
ubiquity
D)
global reach

60)
Babydads.com is an e-commerce business that creates revenue by providing
digital content, such as digital news, music, photos, and video, over the Web.
The customer pays to access the content. Revenue is also generated by selling
advertising space. Which business model best describes the way this business
participates in e-commerce?
A)
service provider
B)
content provider
C)
online marketplace
D)
social network