Answers
to MARKETING applicationS
1.
You probably are quite familiar with Apple and its highly
popular products. You may even own an iPad, iPhone, or iPod. Create a SWOT
analysis for Apple. If you need additional information, feel free to visit the
companyâs investor relations webpage at: .apple.com/”>http://investor.apple.com/. Here you will
find annual reports, financial performance information, and other data that
might help you with your SWOT analysis. When you are finished, find a partner
and share your work. Do your SWOT analyses look similar, or are they very
different? What did you not think about that your partner did?
2.
Contact three
local companies that appear to be successful (maybe they are expanding to new
locationsor post financial data online that looks promising). Visit the
companyâs website or contact a company manager to find the companyâs mission
statement and/or organizational goals.Obtain as much information as possible about
the mission statement and organizational goals. Discuss how the statement
matches the criteria outlined in the text.
3.
Assume you own a new, family-style restaurant that will open
for business in the coming year.Formulate a long-term goal for the restaurant, and then develop
short-term goals to help you achieve the long-term goal.
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