Unit
IV Assignment
Using
the information gathered from your SWOT analysis conducted in Unit II, create
an EFAS table for the company you researched. Use Microsoft word to create your
table. It should have five columns. The first column heading should be entitled
External Factors, the second column should be titled Weight, the third column
should be titled Rating, the fourth column should be titled Weighted Score, and
the fifth column should be titled Comments. (Refer to pages 126-127 in your
textbook for an example.)
1. In
the External Factors column, list at least six opportunities you saw in the
company you researched. Underneath the opportunities, list at least six threats
you saw in the company you researched.
2. In
the Weight column, assign an importance factor to each of these issues from
0.0-1.0 (1.0 is most important; 0.0 is least important). These ratings are
based on the probable impact on a particular companyΓ’ΒΒs current strategic
position. The higher the weight, the more important the factor to the current
and future success of the company. You may not be privy to the exact
information for this company, so in some cases you will need to use your best
judgment. (You will justify your weighting in column five.)
MBA 5101, Strategic Management and Business
Policy
2
3. In
the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0
is poor). These ratings are based on the companyΓ’ΒΒs response to that particular
factor. It is a judgment call on how the company is currently dealing with each
specific factor. Once again, you may need to make an estimate in this area if
you are not privy to all of the information. (You will justify your weighting
in column five.)
4. In
the Weighted Score column, multiply the weight from column 2 by the rating in
column 3 to get the factorΓ’ΒΒs weighted score.
5. In
the Comments column explain why a particular factor was selected and how its
weight and rating were estimated.
6.
At the bottom of column 4 add
the weighted scores for the external factors. Is the company doing better or
worse than others in the same industry? Complete this answer underneath your
table.
Format
your assignment using APA Style. Use your own words, and include citations and
references as needed to avoid plagiarism.
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