Unit
VII Assignment
PowerPoint
Presentation
Review
the portion of Web Chapter A concerning new product innovation. You can access
Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html.
Then select a new product that you have been introduced to in the past 12
months. You are also welcome and encouraged to research this new product using
outside sources. You are to create a PowerPoint presentation about the
marketing strategy for this relatively new product. Your PowerPoint
presentation should include the following elements:
· Slide 1: Title page
·
Slide 2:Description of the new
product
·
Slide 3:Explain which category
of innovation is emphasized.
·
Slide 4:List what
differentiates the product from the competition.
·
Slide 5: Describe the
product’s target market and its demographics.
·
Slide 6: Describe the market
size and potential product demand.
·
Slide 7: Explain in which
stage of the product life cycle is the product.
·
Slide 8:Predict product demand
in five years.
·
Slide 9: List of sources
using APA guidelines
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