Unit
VIII Case Study
Read
the Internet Mini Case #6 on Williams-Sonoma, and answer the written response
questions in order to complete this assignment.
Internet
Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education
web site at this address: http://www.pearsonhighered.com/wheelen/cases.html. A PDF file containing Mini Case #6 can be found in
Unit VIII.
There are four written response questions
below worth 25 points each. Your answers should include information from your
course materials and/or from outside research but should be primarily in your
own words. If you paraphrase or quote words or ideas from your course textbook
or other resources, you should cite your sources using APA guidelines. Each of
your responses to each of the four questions should be spell and grammar
checked and should be 200-300 words in length to be considered a Γ’ΒΒcompleteΓ’ΒΒ
answer to a written response question. Please contact your instructor if you
have any questions.
1.
If the Williams-Sonoma
continues with its present strategies and objectives, where will it be in five
years?
2.
If you were the CEO of
William-Sonoma, what strategies would you recommend, and why?
3. Describe
the competitive strategies used by each of Williams-Sonoma’s competitors. Which
of these strategies are the most effective? Support your answer.
4. How
is Williams-Sonoma using the Internet as a distribution channel now, and how
would you recommend that they use the Internet in the future?
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