DEVRY ENGL227 WEEK 4 AND 5 FULL GROUP PROJECT

ENGL 227 Group Project Instructions

For this project, teams will work together
to write an informal analytical report about a company and a sales letter with
a visual aid to members of that company
showing the benefits of using Kelly Services. Instructors will form teams
during Week 3, and students will work together during Weeks 4 and 5 to complete
both parts of the project. This project
supports TCOs 5, 7, 8, and 9.

The
situation: This assignment is based on Chapter 10,
page 311, Portfolio Builder 24. You work for Kelly Services, which provides
staffing solutions to more than 90 percent of the Fortune 500 companies. Click this link for more information about.kellyservices.com/Global/Home/”>Kelly
Services. Your team has been asked to select a
Fortune 500 company like Chrysler, Ford, Intel, or DuPoint. Your first task
after you’ve selected the company is to research the company and write an informal
analytical report. The audience for the report is people who write sales
messages (typically marketing). In week 5, your team will write a sales letter to
a decision-maker at the company you selected making recommendations based on
your research convincing the decision-maker to use Kelly Services.

Week 4
Informal Analytical Report–& Team Participation Memo

Your team is to write a brief informal report (approx.
2 single-spaced pages, 500-750 words, plus references) on the background of the
company you have chosen to solicit with your sales letter. Do NOTwrite solely about the background of your targeted company
but also focus on why you think this
company could benefit from Kelly Services. The report should be directed to
people who write sales letters (typically marketing). When the team has completed the report, one person from each team is to submit
the agreed upon informal report to the Dropbox. Otherwise, if everyone submits
the report, Turnitin will find that the report is copied. Additionally, each team member is to submit the team
participation memo. Format the report as an informal report or memo report and
organize your report according to the strategies suggested in Chapter 13.
·
Focus on conclusions and
recommendations
·
Use logical arguments (the
2 + 2 = 4 approach or the yardstick
approach)
·
Do more than provide
information—Be sure to analyze the information to help your
readers apply it in future sales messages
·
Use at least four sources, only two of which
may be websites. At least two of your four sources must come from the DeVry Library.
Ensure that all sources are credible.
Do NOT use Wikipedia, dictionaries,
or encyclopedias as your sources, as these are not appropriate sources for
college or business writing. Recommended web resources can be found in the
Webliography area of the course
·
Submit the report to Turnitin.com. If the originality report
shows sources that were not cited, or too much information copied from a
website, this should be fixed prior to submitting to the Dropbox for grading.
·
Use APA when citing
sources and be sure to use both in-text parenthetical citations and an end-of text list of references
·
Using
the template in Appendix A, the team is to write a memo which explains each
person’s contributions to the project.
·
Each
person is to submit the team participation memoand
one team member should submit the informal report to the week 4 Dropbox.

Week 5 Sales Letter with Visual Aid
& Team Participation Memo

Using
the information about the company you gathered during week four and the
information about Kelly Services from the website and the case study, write a
1-2 page sales letter which includes a visual aid to a decision-maker at the
company your team researched and convince him/her to use Kelly Services. The
sales letter should focus on the features
and benefitsthat Kelly can offer to your targeted company and should
include a visual aid.
One member of each team is to submit the
agreed upon sales letter to the Dropbox, and each member is to submit the team
participation memo to the Dropbox. Organize your letter according to the
strategies presented in Chapter 10. For our purposes, assume that Kelly
Services does not have competition from other companies. The sales letter should
include the following:
·
Assess customer needs.
Include information from the case such as background information, supplier
awards, and importance of outsourcing.
·
Determine key selling
points and benefits
·
Anticipate purchasing
objections
·
Use the AIDA model
·
Maintain legal and ethical
standards, and demonstrate your awareness by writing a message tailored for your
business
For your visual aid, you will need more than an attractive picture. Create a table or a chart that helps convey your sales message. For example, you might
include a table that succinctly displays the types of employees Kelly Services
offers, a table that highlights employer and employee benefits, or a pie chart
showing the percentage of Fortune 500 companies that use Kelly Services, or a
graph showing another important statistic. Your visual aid should be
attractively designed and should adhere to the guidelines set forth in Chapter
12 such as the following:
·
The visual aid must be
ethical and must not distort information
·
The visual aid must be
clearly labeled
·
The type of visual aid
must be suitable for its intended purpose
·
The visual aid must be integrated with the text of the sales
letter in a way that will make sense to the audience
·
The visual aid should
demonstrate the same awareness sensitivity as the letter itself.
·
The sales letter must be
submitted to Turnitin.com and any corrections made before submitting to the
Dropbox for grading.
·
Using the memo template provided
in Appendix A, the team is to write a memo explaining each person’s
contributions to the project. Each person is to submit the agreed upon team
participation memo and the sales letter to the week 5 Dropbox.

Note about Expectations for Group Work
Team
members are expected to participate equally. Document ALL contributions in the
Team TDAs located in Weeks 3, 4, and 5.
Instructors do not have access to email messages, phone conversations, or IM
chat logs. While it is fine to use these other means to communicate with team
members, all decisions and actions taken in the group project mustbe documented in the Team TDAs. Team
contributions will also be documented in the memo to your instructor each week.

Negotiating differences is part of the
group project and an important part of fulfilling TCO 7. However, if a problem
arises that a team cannot work out, please contact your instructor. If it is
determined that a team member is not contributing satisfactorily, that team
member’s grade will be handled separately.

How the Project is Graded
The Group Project will be graded according
to the criteria set forth in the Week 4 and Week 5 Rubrics located in Doc
Sharing.

APPENDIX A
.png”>Memorandum
To: [INSTRUCTOR NAME]
From: [names of the team members]
Date: 12/9/2014
Re: Week X (4 or 5) Team Participation
During week X, our team worked together
to write the informal report which you requested.
Second paragraph should explain in detail
who contributed what to the project. You
may choose to write in paragraph form, or you may use a bulleted list.
In this paragraph, close out the memo
with some sort of positive close. Every member of the team should save this
memo and upload it as well as the report
to the appropriate Dropbox.

Confidential