Homework Project: In the News . . .These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in anIn the News. . . project. The project may draw on items from the online environmentânewspapers, magazines, and websitesâto provide current (i.e., within the last year) examples of course-related topics (i.e., advertising or public relations). Creativity, relevance, and probable interest to the class are especially welcome. As an example, a recent article on the meaning and use of color in advertising provides a useful document that could be accompanied by some examples of advertising that demonstrate effective and/or ineffective use of color.These items should be accompanied by a one-page report (use bullet points), explainingwhy and how the material is important and relevant to the course content; andwhat practical managerial implications the material has.
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