GB570 UNIT 4 INDIVIDUAL ASSIGNMENT

GB570 UNIT 4 INDIVIDUAL ASSIGNMENTValue Chain AnalysisThe
main purpose of this assignment is to identify and analyze elements of
the value chain and understand how they must interact to create value
for the organization. The intent is to review the present, or relatively
recent value chain of the company selected in the Unit 2 Value Chain
Analysis Discussion. Use the Walters and Rainbird (2007) text and at
least FIVE additional relevant respected resources to support the value
chain analysis. Use the APA formatted MS Word document template as the
starting point for writing a 10-12 page paper (not including Title or
References pages).Please see the project directions below.Submit your completed Value Chain Analysis into the Unit 4 Dropbox.VALUE CHAIN ANALYSISThe
main purpose of this assignment is to identify and analyze elements of
the value chain and understand how they must interact to create value
for the organization. The intent is to review the present, or relatively
recent value chain of the company selected in the Unit 2 Value Chain
Analysis Discussion. Use the Walters and Rainbird (2007) text and at
least five additional relevant respected resources to support the value
chain analysis. Use the APA formatted MS Word document template as the
starting point for writing a 10-12 page paper (not including Title or
References pages).Customer-focused companies benefit from
analyzing their value chain as the process allows them to understand
customer expectations, purchasing responses, product-service use, and
accept that they are unlikely themselves to posses all of the resources
to service customer needs.When conducting a value chain analysis,
customers and their characteristics are studied, and their needs and
wants, identified. These expectations form the basis for the demand
chain. A supply chain design must be cost effective and respond to the
expectations of the demand chain and the value proposition. Together,
the demand chain and supply chain process and management comprise the
value chain.The following outline is based upon Figure 1.1 on
page 19 of the Walters and Rainbird (2007) text. This outline is also
included in the APA formatted Microsoft Word template in Doc Sharing.Value Chain AnalysisA. Demand Chain Analysis1. Identification of customer, market, wants and needs2. Market Opportunity Analysis3. Identification and Analysis of Value DriversB. Value Proposition1. Value Proposition as related to Demand Chain2. Value Proposition as related to Supply ChainC. Supply Chain Analysis1. Value Production and Coordination2. Value Delivery3. Value ServicingD. Enterprise Value1. Industry Drivers2. Competitive Advantage3. Customer DelightE. Conclusion