This is a team paper and I am responsible for the 2 parts in purple below.Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:Introduction/Conclusion/Paper Format (300 words) TiffanyDetail the target market profiles for your consumer and/or organizational target markets. (150 words)Detail the target market key buying behaviors for your consumer and/or organizational target markets. (150 words)Detail the target market decision motivators for your consumer and/or organizational target markets. (150 words)How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage. (250 words)Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including:Create a new positioning statement for your product, and provide justification for your new positioning strategy. (350 words)features and benefits (100 words) Tiffanybranding & any other products in its line (100 words)its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees. (250 words)Usethe Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
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