MKT220-750 (Fa14) BASIC MARKETING CONCEPTS Fall 2014, Exam 1

Course MKT220-750 (Fa14): BASIC MARKETING CONCEPTSTest Test 1, Fall 2014, Chapters 1, 3, 7• Question 12 out of 2 points The H&R Block company wants to adopt the marketing concept as a business philosophy. To be consistent with this decision, which of the following philosophies is most appropriate? • Question 22 out of 2 points The marketing concept affects • Question 32 out of 2 points Health Care Systems, Inc. rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don’t see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept? • Question 42 out of 2 points Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as • Question 52 out of 2 points The focal point of all marketing activities is • Question 62 out of 2 points When Campbell’s introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies? • Question 72 out of 2 points During the Industrial Revolution demand for manufactured goods was • Question 82 out of 2 points Which of the following statements describes the best use of the Internet by a marketer? • Question 92 out of 2 points From the 1920s to the 1950s, demand for manufactured goods decreased, leading to the ____ orientation. • Question 102 out of 2 points For most firms, the costs of marketing activities consume approximately what portion of the consumer’s dollar? • Question 112 out of 2 points Which of the following is most likely to be an idea marketer? • Question 122 out of 2 points When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix. • Question 132 out of 2 points Which of the following companies is the best example of a service marketer? • Question 142 out of 2 points Which of the following is essentially an uncontrollable factor in developing a marketing mix? • Question 152 out of 2 points Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike. • Question 162 out of 2 points Consumers buying products online have dramatically affected the ____ variable of the marketing mix. • Question 172 out of 2 points The marketing concept focuses on • Question 180 out of 2 points Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco’s action? • Question 192 out of 2 points Which category of income are marketers most interested in? • Question 202 out of 2 points The 1990 Nutritional Labeling and Education Act directly prohibits • Question 210 out of 2 points SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. Sirius XM’s process is called • Question 222 out of 2 points ____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other. • Question 232 out of 2 points After several children became ill while playing with toys imported from outside the U.S., medical researchers found several illegal chemicals, including lead in the paint. These toys were sold primarily through websites on the Internet. Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children’s toys? • Question 242 out of 2 points Which of the following actions is illegal? • Question 252 out of 2 points Consumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments. • Question 262 out of 2 points While playing soccer, Bryan suddenly fell and broke his arm. Needing to get to the hospital, he was not only interested in the nearest location, but also the shortest emergency room wait time. He remembered seeing a billboard for The Cleveland Clinic promoting their time-text service where he could call the number GET-TXT-TIME and they would text him the approximate waiting time at the closest three hospital locations. The Cleveland Clinic is providing enhanced service to its patients by capitalizing on which environmental force? • Question 272 out of 2 points Which of the following statements about self-regulatory programs is false? • Question 282 out of 2 points The FTC can issue a cease-and-desist order, which is an injunction to • Question 292 out of 2 points Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces. • Question 302 out of 2 points Texas rice farmers wish to get their product into the Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government. The farmers are most likely to attempt to influence which aspect of the marketing environment? • Question 312 out of 2 points Which of the following companies would probably be most interested in tracking discretionary income levels? • Question 322 out of 2 points Price discrimination is prohibited by the ____ Act. • Question 332 out of 2 points Technology is • Question 342 out of 2 points Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah’s, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by • Question 352 out of 2 points Grant Turner makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist’s office, Grant notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Grant viewed the dermatologist as competent, Grant decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Grant’s decision? • Question 360 out of 2 points Mario and his friend have been talking about their love of Bose headphones and speakers. Mario’s friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years. Mario thought to himself that perhaps his friend had misread the report, because Bose had always been the best. This perceptual process is known as selective • Question 372 out of 2 points As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of • Question 382 out of 2 points When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia? • Question 392 out of 2 points Which American subculture spends the highest proportion of its income on utilities, footwear, children’s apparel, groceries, and housing? • Question 402 out of 2 points A major determining factor in deciding which type of problem-solving process should be used depends on the individual’s intensity of interest in a product and the importance of the product for that person. This is known as an individual’s • Question 412 out of 2 points After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he’s going to buy them. In what stage of the consumer buying decision process is Eric? • Question 422 out of 2 points Which of the following buying situations is most consistent with routinized response behavior? • Question 432 out of 2 points The three major categories of influences on the consumer buying decision process are: • Question 442 out of 2 points Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin’s interest in cars is referred to as • Question 452 out of 2 points The development of a person’s self-concept is a function of • Question 462 out of 2 points Perception is a three-step process that involves • Question 472 out of 2 points After certain inputs have been selected to reach an individual’s awareness, the next step in the perceptual process is perceptual • Question 482 out of 2 points When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called • Question 490 out of 2 points Evan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of _____ would most likely be done through extended response behavior, while his purchase of ____ would be purchased through limited problem solving behavior. • Question 502 out of 2 points Stacy is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision-making process.