SBE
430 Final Exam
1. (TCO 1) Which is the greatest value of global
e-commerce transactions?
2. (TCO 1) Which of these is mainly associated with
buy-side e-commerce?
3. (TCO 1) A fulfillment risk of E-business is:
4. (TCO 1) An affiliate can best judge their site
effectiveness through__________.
5. (TCO 1) An intermediary site which is a gateway
to a range of services and information on other sites is__________.
6. (TCO 1) A revenue model is typically:
7. (TCO 2) A company ________ can be used to provide
shared content for staff only.
8. (TCO 2) EDI is__________.
9. (TCO 2) A company ________ site can be used to
provide access to all interested users.
10. (TCO 3) A key CRM technique is a sub-set of
cross-selling, but in this case, selling more expensive products. This
is__________.
1.(TCO 2) An important factor controlling the level
of adoption to the Internet in a country related to ease of use is__________.
2. (TCO 2) Which of these factors is most relevant
to assessing offline purchases resulting from online use?
3. (TCO 2) WAP stands for__________.
4. (TCO 3) Why is it often necessary to revisit
previous stages in the systems development life cycle?
5. (TCO 4) Strategic option selection forms part of:
6. (TCO 4) An example of a metric from the customer
component of the balanced scorecard:
7. (TCO 4) An example of the improved bargaining
power of suppliers online.
8. (TCO 5) What is the focus of marketing
orientation?
9. (TCO 5) Internet contribution is a good indicator
of_________.
10. (TCO 5) The direct online contribution
effectiveness refers to__________.
1.(TCO 6) Which of the following describes flow
process charts?
2. (TCO 7) Tacit knowledge is__________.
3. (TCO 8) One user viewing one page of a website
is__________.
4. (TCO 1 and 2) Explain Tim Berners-LeeΓ’ΒΒs
contributions to e-Commerce. Analyze how those contributions have played a part
in the growth of this field.
5. (TCO 4) Apply one of the four different
e-commerce strategies we discussed in our lecture by picking one and explaining
how an online retailer would utilize the strategy you chose.
6. (TCO 5) What is the difference between
traditional and e-marketing? List an example of how you could utilize the
differences of e-marketing.
7. (TCO 6 and 8) When you design a website, what are
some questions you would ask yourself to design a user-centered website (list
at least five questions).
8. (TCOs 1,3,4,5) Compare and contrast the
traditional business model with the e-commerce model.
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