week 7″Corporate-level Strategies” Please respond to the following:From the e-Activity, analyze the essential manner in which the new Southwest-AirTran merger and resulting low-cost structure strategy could maximize both companiesâ long-term profitability. Support your response with at least two (2) examples that illustrate the manner in which each company would avoid risks associated with becoming too dependent upon its corporate partner.From e-Activity, determine the fundamental drawbacks associated with horizontal integration. Suggest another corporate-level strategy that could redefine the Southwest business model and thus allow the company to increase its competitive advantage within a changing industry environment. Provide a rationale to support your response.week 8″Multibusiness Models” Please respond to the following:From the case study, evaluate the efficiency of eBayâs evolving business model within the retail auction industry. Next, compare the key difference of the evolving business models of both eBay and its major competitors.From the case study, evaluate eBayâs new multibusiness model in terms of the companyâs diversification strategy, levering of competencies, sharing of resources between business units, and ability to use product bundling. Provide a rationale to support your response.
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