strayer mkt quiz 4

Question 1
6 out of 6 points
Correct
Questions such as “How often would you buy this
product?” and “Which features are of little or no interest to
you?” are often proposed during
.
Question 2
6 out of 6 points
Correct
The main characteristic of a ____ is that customers are
satisfied to the point that they use a service repeatedly over a period of
time.
Question 3
6 out of 6 points
Correct
Three major ways in which marketers engage in product
differentiation are
Question 4
6 out of 6 points
Correct
During which stage of new-product development does the firm
consider profitability?
Question 5
6 out of 6 points
Correct
The degree to which the price of a product enhances a
customer’s satisfaction with the purchase experience and with the product after
the purchase is part of their
Question 6
6 out of 6 points
Correct
What do all of the following have in common: tuition, fee,
premium, retainer, dues?
Question 7
6 out of 6 points
Correct
When marketers emphasize price as an issue and match or beat
the prices of other companies, they are using
Question 8
6 out of 6 points
Correct
What a price means or what it communicates to customers is
called
Question 9
6 out of 6 points
Correct
When a company prices one item in a line low with the
intention of selling a higher-priced item in the same line, it is using
Question 10
6 out of 6 points
Correct
A firm establishes which of the following pricing objectives
to maintain or increase its product’s sales in relation to total industry
sales?
Question 11
6 out of 6 points
Correct
Price leaders, comparison discounting, and special-event
pricing are applications of
Question 12
6 out of 6 points
Correct
A product that has more features than those of its
competition, or that is perceived to be of higher quality, warrants using which
type of pricing strategy?
Question 13
0 out of 6 points
Incorrect
Many companies use more than one marketing channel to
distribute their products to the same target market, a tactic called
Question 14
6 out of 6 points
Correct
What is the most expensive physical distribution function?
Question 15
0 out of 6 points
Incorrect
Because of the significant investment many companies have in
the products they sell to customers, they must develop and maintain adequate
varieties of products to meet their customers’ needs. This is called
Question 16
6 out of 6 points
Correct
The contracting of physical distribution tasks to third
parties who do not have managerial authority within the marketing channel is
known as
Question 17
6 out of 6 points
Correct
Merchant wholesalers who specialize in just a few functions
and pass others along to other intermediaries or customers are called
Question 18
6 out of 6 points
Correct
Which of the following is a full-service merchant
wholesaler?
Question 19
6 out of 6 points
Correct
An agent that receives goods on consignment from local
sellers and negotiates sales in large, central markets is called a
Question 20
6 out of 6 points
Correct
If a store has areas for men’s apparel, women’s apparel,
housewares, cosmetics, and jewelry and competes mostly on the basis of service,
it is a(n)