For this assignment, you will be looking at aspects of social marketing in greater depth to draw connections between this approach and continuous quality improvement in health care. Identify an aspect of patient care in need of quality improvement and error reduction at the health care facility where you work or a facility you are familiar with (e.g., medical error reduction, surgical error reduction, appropriate utilization, pharmaceutical accuracy).
Create a 1,000- to 1,250-word campaign plan that addresses the following components of your social marketing approach to continuous quality improvement (CQI) in a brochure:
- Conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis on your plan for improvement.
- Describe the problem and present your social marketing approach for a continuous quality-improvement-based solution.
- Present specific objectives and goals you would like to achieve. Draw connections between the implementation of quality improvement strategies and error reduction.
- Describe the target audience whose behavior you are aiming to positively influence; be specific.
- Describe how you intend to strategically market your plan to the target audience.
- Present an implementation plan to put it into action.
- Identify factors surrounding the implementation of your improvement plan that could positively or negatively sway the target audience’s behavior. These could be motivating reasons for the target audience to adopt your recommendations or potential barriers to implementation that may discourage or dissuade them from complying.
- Describe how you plan to monitor and evaluate the success of your quality improvement strategies.
- Describe what type of financial backing you will need in order to implement your plan and any budgetary restraints that could present an obstacle to the execution of your improvement strategies.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, Education Quality Improvement
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