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COGNITIVE DISSONANCE THEORY by Leon Festinger

COGNITIVE DISSONANCE THEORY by Leon Festinger Leon Festinger’s cognitive dissonance theory (1957) explains how people handle psychological inconsistencies in their beliefs and actions. Festinger argues that inconsistency causes mental tension or dissonance, and people will attempt to resolve this tension in one of three ways: by changing their beliefs, changing their behavior, or changing their […]

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Date: April 6th, 2023