Instructions
Strategic evaluation of a company requires managers to consider the reasons why one company has a competitive advantage over another. When managers make decisions to compete, they also need to reflect on ethical implications. Competitive advantage can be created when information technology is used to collect and interpret data.
Read the following article:
Digital Transformation – How to Differentiate and Create Competitive Advantage in the Digital Era
Please answer the following questions:
Explain what a company’s highest priority should be when creating a competitive advantage?
What is an example of a competitive advantage that is created by using information technology?
In your opinion, what are the ethical considerations when using information technology to create a competitive advantage?
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Q1: Explain what a company’s highest priority should be when creating a competitive advantage?
A company’s highest priority when creating a competitive advantage should be to focus on delivering superior value to its customers. By understanding and addressing the needs and preferences of its target market better than its competitors, a company can differentiate itself and gain a competitive edge. This involves offering unique products or services, providing exceptional customer experiences, and implementing strategies that effectively meet customer demands. Ultimately, the aim is to create sustainable and long-term value for customers, which in turn leads to increased customer loyalty, market share, and profitability.
Q2: What is an example of a competitive advantage that is created by using information technology?
One example of a competitive advantage created by using information technology is the implementation of advanced data analytics. Through the collection, analysis, and interpretation of large amounts of data, companies can gain valuable insights into customer behavior, market trends, and operational efficiency. By leveraging this information effectively, organizations can make data-driven decisions that give them an edge over their competitors.
For instance, an e-commerce company can utilize information technology to collect and analyze customer data, such as browsing history, purchase patterns, and demographic information. With this knowledge, the company can personalize product recommendations, offer tailored promotions, and optimize its supply chain to ensure timely deliveries and efficient inventory management. By providing a highly personalized and seamless customer experience, the company can differentiate itself from competitors and attract and retain more customers.
Q3: In your opinion, what are the ethical considerations when using information technology to create a competitive advantage?
When using information technology to create a competitive advantage, there are several ethical considerations that should be taken into account:
Privacy: Companies must respect and protect the privacy of individuals whose data they collect. It is crucial to obtain informed consent, clearly communicate data usage policies, and ensure secure handling and storage of personal information.
Data security: Safeguarding sensitive data from unauthorized access, breaches, or misuse is essential. Companies should invest in robust cybersecurity measures to protect both customer data and their own intellectual property.
Transparency: Organizations should be transparent about their data collection and usage practices. Clear communication about how data is collected, stored, and shared helps build trust with customers.
Fairness and bias: When using algorithms and machine learning models, it is important to ensure they are designed and trained without bias. Biased decision-making based on race, gender, or other protected attributes can lead to discrimination and unfair outcomes.
Compliance: Companies must comply with applicable laws and regulations governing data protection, privacy, and security. This includes understanding and adhering to regional and international standards such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).
Responsible data usage: Organizations should use data in a responsible and ethical manner, avoiding practices that exploit or harm individuals. This includes refraining from manipulative tactics, misleading advertising, or unauthorized sharing of personal information.
