Research a hospitality site and gather the dataasked for by instructor
Research a hospitality site and gather the dataasked for by instructor and put into APA 7th edition
Number of sources: 1
This journal posting will be made in a textbox. This is a private communication between you and your instructor. You are to post to the journal textbox in a minimum of 250 words.
Utilizing the Internet, research the web pages of Host Hotels & Resorts (go to investor relations, then annual report from the top right menu) in the United States and the Intercontinental hotels (a British company). Go to the top right dropdown menu to investors, then annual report; both are top-rated hotel organizations in the world.
1. What are the stated goals and objectives (business strategy) of each of these companies? Identify each of their competitive strengths.
2. Which company identifies their role in employee and community relations as part of their business strategy? (See their annual report on the company’s website.)
3. Since environmental issues are a very important topic in the hospitality industry, what plans do these companies have to do their part in helping to protect, sustain, or repair the environment?
4. Provide one original S.M.A.R.T. long-term goal for the hospitality industry as a whole concerning the environment.
Host Hotels & Resorts and InterContinental Hotels are two of the top-rated hotel organizations in the world. Host Hotels & Resorts’ stated goals and objectives include creating long-term value for shareholders, providing high-quality accommodations for guests, and maintaining a strong financial position. The company identifies its competitive strengths as its diverse portfolio of hotels, its ability to generate strong cash flows, and its strong commitment to sustainability. InterContinental Hotels’ stated goals and objectives include providing a superior customer experience, expanding its brand presence, and driving growth in key markets. The company identifies its competitive strengths as its iconic brands, its global network, and its commitment to sustainability and responsible business practices.
Host Hotels & Resorts identifies its role in employee and community relations as part of its business strategy. The company is committed to providing a safe and inclusive workplace for all employees, and it also works to support local communities through philanthropic initiatives. InterContinental Hotels also recognizes the importance of employee and community relations, and the company is committed to providing a supportive and inclusive workplace for all employees.
Both Host Hotels & Resorts and InterContinental Hotels have plans in place to do their part in helping to protect, sustain, or repair the environment. Host Hotels & Resorts has a comprehensive sustainability program that focuses on reducing energy and water usage, minimizing waste, and supporting sustainable sourcing practices. InterContinental Hotels has a similarly comprehensive sustainability program, which focuses on reducing its carbon footprint, minimizing waste, and promoting sustainable sourcing practices.
One original S.M.A.R.T. long-term goal for the hospitality industry as a whole concerning the environment could be to reduce greenhouse gas emissions by 50% by 2035, with a specific target to switch to 100% renewable energy sources for all hotels and resorts by 2030. This goal is specific, measurable, attainable, relevant, and time-bound, and it would be a significant step forward for the industry in terms of sustainability and environmental protection.