The Elaboration Likelihood Model (ELM) is a dual-process theory Papers & Guides

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📅 Jun 8, 2023 ⏱ 7 min read

The Elaboration Likelihood Model (ELM) is a dual-process theory

This module introduces our discussion on Social Influence. We will read about and discuss attitudes, persuasion, and the power of cognitive dissonance.…

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The Elaboration Likelihood Model (ELM) is a dual-process theory Papers & Guides