BCOM321 Individual Term Paper Assignment

BCOM 321 Individual Term Paper

Assignment
Write a business proposal for an
improvement initiative that you feel will greatly benefit your organization.
The overall length should be 8-10 pages.
Overview of the Process
1)
Choose an actual existing organization:

It may be public or private, for profit or non-profit, manufacturing or
service, the choice is yours as long as the organization exists and you are
able to acquire fundamental business intelligence regarding the organization. Acquiring
fundamental business intelligence usually requires either firsthand experience with
or access to the organization or that the organization has an established
presence on the internet.
2)
Choose an initiative to propose:
·
New
product or service
·
Capital
investment (equipment, technology, or real estate)
·
Market
expansion (expanding geographical region or customer demographic)
·
Expanded
employee benefits (enhancing services, benefits, or income of employees)
·
Realignment
of organizational vision and mission
3)
Craft a well-supported document that
will persuade the organization’s decision makers to adopt your proposal.
Content Areas
1)
Cover
2)
Executive Summary
3)
Table of contents
4)
Proposal
a.
Background
statement (Introduction)
b.
Statement of
opportunity
c.
Objective
d.
Scope of work

i.
Clear
understanding of practical challenges the initiative faces

ii.
Resources needed

iii.
Cost-benefit
analysis
e.
Management/project
plan
f.
Summary/Conclusion
5)
Optional
attachments (charts, tables, supporting documents)
Individual Term Paper Rubric
Form
·
Correct grammar,
punctuation and spelling
·
Clear
organization and expression of ideas
·
Visually appealing
and readable
·
Addresses major
content areas
Function (clearly accomplishes each of the following)
·
Describes clearly
what you propose to do
·
Presents logically
and persuasively why you propose to do it
·
Provides legitimate
benefits the organization will receive from doing it
·
Outlines how you plan
to do it
Content
·
Proposed
initiative is clearly described
·
Stakeholders and
their needs or expectations are clearly identified
·
Arguments are
well supported through evidence and relevant comparison
·
Potential
liabilities are identified and addressed
·
Costs and
benefits are described and analyzed
·
Proposed scope of
work is practical