Stolen Video Camera
You are the team leader of a four-person video crew from
Industrial Video Imaging (IVI). You are on your way to film the installation of
energy panels at a power generating station in rural West Virginia. The film,
which will be approximately one-hour long, will be shown to the Solar Energy
Commission, a client with whom your Senior Management will be meeting in three
days.
On the morning of the installation, you discover that your
only camera, a Panatronic-880 digital video camera worth $8000, is missing from
your company van, parked outside your motel in Flatrock, WV. Upon inspection,
you notice damage to the lock and latch on the vanΓ’ΒΒs back door.
While speaking with the Flatrock Police Department, you are
asked to go in and fill out an incident report. Since you need to find a camera
and get to the installation site, you are caught between competing time
pressures; you designate a crew member to stay in Flatrock to complete the
police report, but you still must decide what to do about filming the
installation.
You have time to stop at a local discount store and purchase
a small, multipurpose digital video camera for about $700. While this solution
would allow you to get to the installation on time and film the process as
planned, the small, multipurpose camera might not capture some details that are
important information to the Solar Energy Commission (such as the setting of
the solar collectorsΓ’ΒΒ tracking arcs and the calibrating of the sensing
instruments). The other option is to drive to a larger city, about 60 miles
away, where you could purchase a new Panatronic-880. If you did this, however,
you would arrive late, missing the first 20 minutes of the installation.
Directions:
Weigh the pros and cons of both options: buying a less
expensive camera that may not capture the details requested by the client or
travelling farther to purchase a camera identical to the one stolen but missing
the first third of the installation process. Use critical thinking skills to
decide which course of action to take.
Assume that you have acted on your decision, that the video
was delivered on time, and that you are back in your office. Because the video
was lacking either quality or quantity (based on the decision you made), you
have been asked to explain the situation in Flatrock, the actions you took, and
why you took those actions at the time of the crisis. Write a memo to your
supervisor, Chris Campbell, East Region Field Manager for IVI. Assume your memo
also will be read by IVI Senior Management.
Elements of a desired response:
A clear,
well-organized description of the problem and explanation of your solution
Inclusion of
specific supporting details and evidence
Demonstration of a
clear purpose and awareness of the audience
Effective
development and sequencing of your ideas
Appropriate style
and tone for a business document
Standard written
English grammar, spelling, and punctuation
(Points : 100)
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